【正文】 未經(jīng)書面同意，不得以任何方式抄襲、節(jié)錄或翻印。本文版權(quán)歸 TurboCRM 公司所有。TurboCRM Limited2022 01本文版權(quán)歸用友軟件股份有限公司所有。未經(jīng)書面同意，不得以任何方式抄襲、節(jié)錄或翻印。XX 公司 CRM解決方案書用友軟件股份有限公司CRM 事業(yè)部2 / 92CONTENTS1. 構(gòu)建“以客戶為中心”的企業(yè) .......................................................................................................42. CRM 應(yīng)用背景分析 .........................................................................................................................6. 業(yè)務(wù)背景分析 ...........................................................................................................................6. 營銷管理分析 ...........................................................................................................................63. CRM 關(guān)鍵應(yīng)用 ...............................................................................................................................15. 客戶資源企業(yè)化管理 .............................................................................................................15. 業(yè)務(wù)過程透視管理 .................................................................................................................16. 協(xié)議管理 .................................................................................................................................20. 員工管理 .................................................................................................................................20. 分支機(jī)構(gòu)協(xié)同管理（如沒有分公司，刪除本節(jié)） .............................................................20. 量化的分析決策支持 .............................................................................................................214. 用友 TurboCRM 完整解決方案 ...................................................................................................26. 全面客戶信息管理 .................................................................................................................27. 客戶資源分配及轉(zhuǎn)移管理 .....................................................................................................29. 客戶信用管理 .........................................................................................................................30. 客戶聯(lián)系人管理 .....................................................................................................................32. 客戶聚類管理 .........................................................................................................................33. 客戶生命周期管理 .................................................................................................................33. 市場管理 .................................................................................................................................34. 競爭管理 .................................................................................................................................39. 銷售計(jì)劃管理 .........................................................................................................................40. 客戶拓展管理 .........................................................................................................................41. 協(xié)議及執(zhí)行管理 .....................................................................................................................44. 客戶服務(wù)管理 .........................................................................................................................45. 客戶關(guān)懷管理 .........................................................................................................................48. 工作協(xié)同管理 .........................................................................................................................50. 成本控制 .................................................................................................................................51. 工作計(jì)劃及執(zhí)行管理 .............................................................................................................52. 員工管理 .................................................................................................................................53. 業(yè)務(wù)決策與量化評估 .............................................................................................................545. 用友 TurboCRM 應(yīng)用規(guī)劃 ...........................................................................................................62. 針對企業(yè)決策者的應(yīng)用 .........................................................................................................62. 針對部門主管的應(yīng)用 .............................................................................................................62. 針對企業(yè)員工的應(yīng)用 .............................................................................................................636. 用友 TurboCRM 技術(shù)架構(gòu)及標(biāo)準(zhǔn) ...............................................................................................64. 用友 TurboCRM 總體架構(gòu) ...................................................................................................64. 用友 TurboCRM 技術(shù)架構(gòu) ...................................................................................................64. 用友 TurboCRM 網(wǎng)絡(luò)部署 ...................................................................................................653 / 92. 用友 TurboCRM 開放接口標(biāo)準(zhǔn) ...........................................................................................69. 系統(tǒng)硬件環(huán)境 .........................................................................................................................70. 系統(tǒng)操作環(huán)境 .........................................................................................................................71. 系統(tǒng)數(shù)據(jù)庫環(huán)境 .....................................................................................................................717. 用友 TurboCRM 有效實(shí)施 ...........................................................................................................72. 項(xiàng)目規(guī)劃 ......................................................