【正文】 sumer Protection, the government encourages and supports every person and organization supervises the illegal action which damages the consumers’ legal power’ (National People’s Congress, 1993). Another one is in light of article 6, ‘People’s Republic of China Law on Product Quality, the government encourages apply scientific management method, advanced science and technology, support the products achieved or beyond the industry standard or international standard. And give the award to the organizations whose products achieved or beyond the international standard ‘(National People’s Congress, 1993). Therefore as a international pany, Lenovo cooperate with IBM can create more quality products and get the support from government by law.s influence. Lenovo is the only one of many personal puter manufacturers the market, so it can not exert any power over consumers. In this way , the only way to make profit in this case is to ensure the quality and providing innovative and popular products to customers. Fortunately, these are some Lenovo does very good things5. Threat of substitute productsComputers is one of the most greatest inventions in modern city, now it has entered the information age, puters have bee essential to every family, it is the daily necessities. Therefore the petition from other products which can instead of puter is none. Customer analysisLenovo focus on quality service and products, it has bee the most advantage, For now, Lenovo has a lot to offer the world market, so there are many supporter for the brand. Due to the brand loyalty, they will support the new product of Lenovo. There are also many supporters for IBM, after the merger, they will accept Lenovo. Lenovo is able to make promises to customers all over the world and deliver on them. Lenovo is also able to take advantage of the low labor costs in China to give consumers reasonable prices. Competitor analysisThe major petitors of Lenovo are Dell, HP and Apple. The analysis of these panies, please check Appendix2. Analysis SWOT is an assessment of Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very important tool for auditing the overall strategic position of a business and its environment. (Pehlchen B., 2007. )For Lenovo pany, SWOT analysis is like this:Strength:? National Image (China)? Strong Research amp。 DevelopmentLenovo is continuing innovation in the highend market makes products like the ThinkPad X300 a “musthave” for a CEO to show off and use. The strength here lies in the capability for creativity in producing a highend product with all the bells and whistles necessary for a corporate executive.3. Highly versatile notebook product lineLenovo provides a highly versatile notebook product line, in addition to its highend ThinkPad. As a “onestop shop” pany, Lenovo shows promise – its product line covers mid to high end products.4. PriceInhouse manufacturing specialization allows for lower marginal costs – this leads to a more petitive position for a price war. (Lin . et al. 2008. )Weakness 1. Poor Brand Perception (Global)Lenovo has less market knowledge than local experienced players in the global market like HP and Dell. Lenovo has just begun to develop the global service, so the international popularity is poor.2. Aftersales Services Not Adequate Since Lenovo was develop in China, the aftersale system is not perfect in global. It cannot like HP aftersales service, you can find them in most of countries in the world.3. Lack of international experience Lack experience to face with plex international economic situation, the ability to control risk is not strong, need to face the financial crisis last year.Opportunity 1. Import Barrier In India, Eastern Europe, Russia and South America and other emerging markets, Lenovo PC performance is not bed. We hope Lenovo will has a better development opportunities.2. Sales boomWith Microsoft39