【正文】 rmation from Google website 2010s work and lives. Lenovo Group established a China Beijing, Tokyo, Japan and the United States Raleigh three major researches and development base for the fulcrum of global R amp。Environment factors:Due to the education level, people can understand more and more, in this way, in the modern society, it has bee normal to protect the legal. If the pany make some illegal things, it will be quit the market and customers won’t buy the pany’s product anymore. The ethical is very important, like Lenovo, their value are serve consumers, innovation, faith and fair (Lenovo, 2005). So this entire ethical development tendency is good for Lenovo’s business environment in the next five to ten years. Five force analysis Source: Created for this assignment. Information from: About more information, please look at Appendix 1.1. Competition in the industryThere are many excellent puter panies can bee the petitors, such as Apple, DELL, Sony and HP. These panies have strong background and finance basis, they also have the quality product and target customers. However, the situation is moving toward what seems like a much more oligopolyorientated situation. Mergers and buyouts occur frequently. In the past few years HP merged with Compaq Computer Corporation and Lenovo merged with IBM’s PC. All of these can show us, the orientation of the PC market changes dramatically as big panies merge into larger PC manufactures.2. Threat of new entrantsIn a matured industry means the threat of new entrants is minimal. This is a good news for Lenovo. The rate of new entrants successful is very low. Though the entrance barrier is relatively low, as it is rather easy to assembly a puter mainframe, to mass produce PCs still requires a large amount of initial investment and financial support. When panies such as Lenovo are lacking brand recognition internationally, it is clear that new entrants will have a very hard time trying to pete with well established manufactures, unless the new player has technology the existing panies do not already have. Therefore, as long as the giants of the industry keep up with the latest technology, there should be very little threat of new entrants in the industry. (Brinkhus et al., 2009. )3. Power of suppliers‘Assuming that Chinese panies cannot currently produce the most hightech ponents of a puter by themselves, Lenovo has to deal with international central processing unit (CPU) and hardware panies such as Intel Corporation and Seagate Technology. Interestingly, many of these panies have manufacturing plants in China, thereby substantially lowering cost.’ (Brinkhus et al., 2009. )4. Power of customersConsumers have a huge amount of profits on the association39。s new operating system listed Win7 sales, PC sales market will usher in a new round of sales boom, Lenovo should seize the opportunity and do the sales activity to increase the global demand.3. Growing Pc Market Lenovo enter into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo’s new consumeroriented IdeaPad notebooks and IdeaCentre desktops plement Lenovo’s businessoriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially offered in multiple countries including the ., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, China, the Philippines and Singapore. (Lenovo, 2008)Threat1. Heavy CompetitionLenovo has many strong petitors in the PC market. In order to set up a firm position, the pany must do more effort and some changes.2. Industry Reaching Maturity Technology industry is continuously updated, there are many new products appeared every day. Many little firms will growth. Therefore once the pany no progress, it will be eliminated.3. Software piracy and Clone marketIn modern society, there are some illegal behaviors, such as software piracy and Clone