【正文】 s influence. Lenovo is the only one of many personal puter manufacturers the market, so it can not exert any power over consumers. In this way , the only way to make profit in this case is to ensure the quality and providing innovative and popular products to customers. Fortunately, these are some Lenovo does very good things5. Threat of substitute productsComputers is one of the most greatest inventions in modern city, now it has entered the information age, puters have bee essential to every family, it is the daily necessities. Therefore the petition from other products which can instead of puter is none. Customer analysisLenovo focus on quality service and products, it has bee the most advantage, For now, Lenovo has a lot to offer the world market, so there are many supporter for the brand. Due to the brand loyalty, they will support the new product of Lenovo. There are also many supporters for IBM, after the merger, they will accept Lenovo. Lenovo is able to make promises to customers all over the world and deliver on them. Lenovo is also able to take advantage of the low labor costs in China to give consumers reasonable prices. Competitor analysisThe major petitors of Lenovo are Dell, HP and Apple. The analysis of these panies, please check Appendix2. Analysis SWOT is an assessment of Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very important tool for auditing the overall strategic position of a business and its environment. (Pehlchen B., 2007. )For Lenovo pany, SWOT analysis is like this:Strength:? National Image (China)? Strong Research amp。PoliticalThe political environment consists of laws, regulations, and government policies that may influence or limit various panies in the market. (Strazzari and Trevallion, 2003. P. 154). For Lenovo Computer Company, the policy of country supports the development of information industry when it was set up. At the same time, the government encourages exportation, so Lenovo can enter into international market and it get some help from China, such as the supports of technology, taxation policy and so on. But, it must obey the law which was made by government, such as Antitrust Law, Advertising Law, Economic Contract Law and so on. Lenovo is successful because they obey the law. Standardized management infrastructureLenovo is a big pany, it has a plete system and standardized management, this is the most important advantage. As an employee, to choose a standardized pany is a security, he can get a very formal experience from this kind of pany. As a pany, it is also very important to equal standardized management, this can make the pany more quality and professional, whether internal or external effects are positive. It is benefit to a pany to make profit and has more opportunities for cooperation.Operational efficiencys net loss for the quarter reached up to $264 million. Total annual sales of $ billion, a net loss of $226 million, with a fourth quarter loss has further expanded, reaching $264 million. Lenovo39。Innovative and entrepreneurial spiritExcellent human resourceLenovo has made important contributions for the world PC technology advances. Lenovo has included a number of worldclass technology experts, including firstclass R amp。 in mainland China. (Caroline707, 2007)s new operating system listed Win7 sales, PC sales market will usher in a new round of sales boom, Lenovo should seize the opportunity and do the sales activity to increase the global demand.3. Growing Pc Market Lenovo enter into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo’s new consumeroriented IdeaPad notebooks and IdeaCentre desktops plement Lenovo’s businessoriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially offered in multiple countries including the ., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietna