【正文】 product highquality, secure and easyto use technology product. The pany mission is to provide businesses and consumers with smarter ways to be productive and petitive and to enhance their personal lives. In the world, there are more than 60 countries operate the business, Lenovo focus on serving the needs of customers, partners, investors, employees and local munities with a business model that is based on: D talent, they have won hundreds of technology and design awards, and has 2,000 patents, and created many industry first. The goal of Lenovo R amp。 DevelopmentLenovo is continuing innovation in the highend market makes products like the ThinkPad X300 a “musthave” for a CEO to show off and use. The strength here lies in the capability for creativity in producing a highend product with all the bells and whistles necessary for a corporate executive.3. Highly versatile notebook product lineLenovo provides a highly versatile notebook product line, in addition to its highend ThinkPad. As a “onestop shop” pany, Lenovo shows promise – its product line covers mid to high end products.4. PriceInhouse manufacturing specialization allows for lower marginal costs – this leads to a more petitive position for a price war. (Lin . et al. 2008. )Weakness 1. Poor Brand Perception (Global)Lenovo has less market knowledge than local experienced players in the global market like HP and Dell. Lenovo has just begun to develop the global service, so the international popularity is poor.2. Aftersales Services Not Adequate Since Lenovo was develop in China, the aftersale system is not perfect in global. It cannot like HP aftersales service, you can find them in most of countries in the world.3. Lack of international experience Lack experience to face with plex international economic situation, the ability to control risk is not strong, need to face the financial crisis last year.Opportunity 1. Import Barrier In India, Eastern Europe, Russia and South America and other emerging markets, Lenovo PC performance is not bed. We hope Lenovo will has a better development opportunities.2. Sales boomWith Microsoft39。s innovative spirit and IBM Personal Computing Division continued to seek a breakthrough in the tradition has continued throughout today39。Bachelor of Arts in Hospitality and Tourism Management QMU BH3213 Strategic ManagementLecturer : Dr. Patrick OoiMatriculation Number : 09008413Date of Submission : 29/07/2010Word Count : 3,750ContentIndexTitlePageIntroductionA brief profile of the panyPurpose statement 223 Strategic AnalysisInternal EnvironmentMission and visionValuesKey factors of success:External Environment AnalysisPESTELFive force analysis Customer analysisCompetitor analysis444456691112SWOT Analysis12 Strategic challengeSolution1515Strategy optionOption Comparative AnalysisRevenue and marketing shareOption selection15171718Implementation and change factors18References20Appendices23 Introduction: A brief profile of the panyLenovo is the biggest IT Company in China market from 1996 to now, and bees the third PC Company in the world after the merge of IBM PCD in 2004.(Aykin, 2007. )Lenovo Group Limited is a Chinesebased multinational puter technology corporation that develops, manufactures and markets desktops and notebook personal puters, workstations, servers, storage drives, IT management software, and related services. Incorporated as Legend in Hong Kong in 1988, Lenovo39。s Lenovo, the new Lenovo is a globally petitive IT giant. Worldwide, Lenovo to provide customers with awardwinning ThinkPad notebooks and ThinkCentre desktops equipped with ThinkVantage Technolo