【正文】 esses and consumers with smarter ways to be productive and petitive and to enhance their personal lives. In the world, there are more than 60 countries operate the business, Lenovo focus on serving the needs of customers, partners, investors, employees and local munities with a business model that is based on: InnovationOperational efficiencyCustomer satisfaction Sustainability.(Lenovo, 2005)Our Vision:Lenovo strives to be a new world pany that makes the world39。s bestengineered PCs for our customers. ValuesLenovo values serve as the foundation of our pany and define who we are and how we work. Principle among them are:Customer serviceInnovative and entrepreneurial spiritAccuracy and truthseekingTrustworthiness and integrity(Lenovo, 2005) Key factors of success:Standardized management infrastructureLenovo is a big pany, it has a plete system and standardized management, this is the most important advantage. As an employee, to choose a standardized pany is a security, he can get a very formal experience from this kind of pany. As a pany, it is also very important to equal standardized management, this can make the pany more quality and professional, whether internal or external effects are positive. It is benefit to a pany to make profit and has more opportunities for cooperation.Innovation and excellenceLenovo39。s innovative spirit and IBM Personal Computing Division continued to seek a breakthrough in the tradition has continued throughout today39。s Lenovo, the new Lenovo is a globally petitive IT giant. Worldwide, Lenovo to provide customers with awardwinning ThinkPad notebooks and ThinkCentre desktops equipped with ThinkVantage Technologies software tools, ThinkVision monitors and a range of PC accessories and options. In China, Lenovo39。s PC products in the market share of % (Q2/FY2007, IDC data). With its leading technology, ease of use features, personalized design and a wide range of solutions which are preferred by Chinese customers. Lenovo has been maintained for 10 consecutive years ranked No. 1 in China. Lenovo also has extensive targeting the Chinese market, product lines, including mobile handsets, servers, peripherals and digital products. (Lenovo, 2005)Excellent human resourceLenovo has made important contributions for the world PC technology advances. Lenovo has included a number of worldclass technology experts, including firstclass R amp。 D talent, they have won hundreds of technology and design awards, and has 2,000 patents, and created many industry first. The goal of Lenovo R amp。 D team is to improve the overall personal puter owners’ experience and reducing total cost at the same time. External Environment Analysis: PESTELThe PESTEL analysis is frequently applied in the macro environment analysis. It including political, economic, social, technological, environmental, and legal analysis. (Ayers, 2009. )Source: Created for this assignment. Information from Google website 2010PoliticalThe political environment consists of laws, regulations, and government policies that may influence or limit various panies in the market. (Strazzari and Trevallion, 2003. P. 154). For Lenovo Computer Company, the policy of country supports the development of information industry when it was set up. At the same time, the government encourages exportation, so Lenovo can enter into international market and it get some help from China, such as the supports of technology, taxation policy and so on. But, it must obey the law which was made by government, such as Antitrust Law, Advertising Law, Economic Contract Law and so on. Lenovo is successful because they obey the law. Economic factorsSince the rapid economy growth in China, puters bee more and more popular in the family. After that Lenovo has a large market. In addition, interest rates and taxation levels are very low when Lenovo develop. It can borrow much