【正文】 market. This is a heavy blow for the pany operation and development. Strategic challengeFor Lenovo, it exist the challenge of its strong petitors. The challenge needs Lenovo to overe. Solution:For the petitor problems, Lenovo must create more new products, establish their own irreplaceable characteristics, such as Lenovo can produce the Mobile Phone, MP4,MP5 and other IT products, use the quality product with the lowest fee is the most characteristic of Lenovo. In this way, the pany will has petitive strength. Such as focus on the product design, price, function and products diversity.Lenovo must develop speedy to face industry reaching maturity. Before the new petitor appeared, the pany should stand its position solid and getting better, such as improve the product quality, pany can use 5% of funds to the product accessories and system, perfect the management and system, cooperate with the wellknown brands, to seize the overseas market and make themselves more powerful and professional. Strategy Options About the options for a petitive strategy, we can check Appendix3Our purpose is the turnover can exceed 10 billion US dollars in 2010, in order to achieve this goal, we need to set up the plete strategy options. Let’s look at these options. Option 1. Low price strategyUse lowprice stra。 Development? Highly versatile notebook product line? PriceWeakness:? Poor Brand Perception (Global)? Aftersales Services Not Adequate? Lack of international experienceOpportunity:? Import Barrier? Sales Boom? Growing Pc MarketThreat:? Heavy Competition? Industry Reaching Maturity? Software piracy and Clone marketStrength 1. National Image (China)Lenovo already has a strong base in China, with a 29% share of China’s PC market. In 2010, Lenovo became the 2010 Shanghai World Expo puter equipment and system operation services senior sponsor. As an international pany from China, Lenovo is mitted to establish in the international arena, a good image of Chinese enterprises, China national image of the side window. Lenovo is pleased to support the Shanghai World Expo, the worldwide spread of Chinese culture, China and the world to promote the exchange and integration. (Goarticles, 2010) 2. Strong Research amp。 in mainland China. (Caroline707, 2007)Economic factorsSince the rapid economy growth in China, puters bee more and more popular in the family. After that Lenovo has a large market. In addition, interest rates and taxation levels are very low when Lenovo develop. It can borrow much money and give less money to government so that it can enlarge scale to decrease costs. On the other hand, Lenovo bee larger than ever. They can provide more jobs and unemployment decrease. Excellent human resourceLenovo has made important contributions for the world PC technology advances. Lenovo has included a number of worldclass technology experts, including firstclass R amp。Innovation and excellenceLenovo39。Innovative and entrepreneurial spiritCustomer satisfaction s net loss for the quarter reached up to $264 million. Total annual sales of $ billion, a net loss of $226 million, with a fourth quarter loss has further expanded, reaching $264 million. Lenovo39。s principal operations are currently located in Beijing, China, Morrisville, North Carolina in the United States, and Singapore, with research centers in those locations, as well as Shanghai, Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa Prefecture, Japan. Lenovo acquired the former IBM PC Company Division, which marketed the ThinkPad line of notebook PCs, in 2005 for approximately $ billion. (Gulfnews, 2010) Source: Created for this assignment. Information from Lenovo pany website 2010In 2009, Lenovo was the fourth largest vendor of personal puters in the world. The pany is the largest seller of PCs in China, with a % share of the China market, according to research firm IDC in July, 2009. I