【正文】 m, Thailand, China, the Philippines and Singapore. (Lenovo, 2008)Threat1. Heavy CompetitionLenovo has many strong petitors in the PC market. In order to set up a firm position, the pany must do more effort and some changes.2. Industry Reaching Maturity Technology industry is continuously updated, there are many new products appeared every day. Many little firms will growth. Therefore once the pany no progress, it will be eliminated.3. Software piracy and Clone marketIn modern society, there are some illegal behaviors, such as software piracy and Clone market. This is a heavy blow for the pany operation and development. Strategic challengeFor Lenovo, it exist the challenge of its strong petitors. The challenge needs Lenovo to overe. Solution:For the petitor problems, Lenovo must create more new products, establish their own irreplaceable characteristics, such as Lenovo can produce the Mobile Phone, MP4,MP5 and other IT products, use the quality product with the lowest fee is the most characteristic of Lenovo. In this way, the pany will has petitive strength. Such as focus on the product design, price, function and products diversity.Lenovo must develop speedy to face industry reaching maturity. Before the new petitor appeared, the pany should stand its position solid and getting better, such as improve the product quality, pany can use 5% of funds to the product accessories and system, perfect the management and system, cooperate with the wellknown brands, to seize the overseas market and make themselves more powerful and professional. Strategy Options About the options for a petitive strategy, we can check Appendix3Our purpose is the turnover can exceed 10 billion US dollars in 2010, in order to achieve this goal, we need to set up the plete strategy options. Let’s look at these options. Option 1. Low price strategyUse lowprice stra。s work and lives. Lenovo Group established a China Beijing, Tokyo, Japan and the United States Raleigh three major researches and development base for the fulcrum of global R amp。s Lenovo, the new Lenovo is a globally petitive IT giant. Worldwide, Lenovo to provide customers with awardwinning ThinkPad notebooks and ThinkCentre desktops equipped with ThinkVantage Technologies software tools, ThinkVision monitors and a range of PC accessories and options. In China, Lenovo39。s bestengineered PCs for our customers. ValuesLenovo values serve as the foundation of our pany and define who we are and how we work. Principle among them are:Bachelor of Arts in Hospitality and Tourism Management QMU BH3213 Strategic ManagementLecturer : Dr. Patrick OoiMatriculation Number : 09008413Date of Submission : 29/07/2010Word Count : 3,750ContentIndexTitlePageIntroductionA brief profile of the panyPurpose statement 223 Strategic AnalysisInternal EnvironmentMission and visionValuesKey factors of success:External Environment AnalysisPESTELFive force analysis Customer analysisCompetitor analysis444456691112SWOT Analysis12 Strategic challengeSolution1515Strategy optionOption Comparative AnalysisRevenue and marketing shareOption selection15171718Implementation and change factors18References20Appendices23 Introduction: A brief profile of the panyLenovo is the biggest IT Company in China market from 1996 to now, and bees the third PC Company in the world after the merge of IBM PCD in 2004.(Aykin, 2007. )Lenovo Group Limited is a Chinesebased multinational puter technology corporation that develops, manufactures and markets desktops and notebook personal puters, workstations, servers, storage drives, IT management software, and related services. Incorporated