【正文】 . The goal of Lenovo R amp。s innovative spirit and IBM Personal Computing Division continued to seek a breakthrough in the tradition has continued throughout today39。Accuracy and truthseekingSustainability.(Lenovo, 2005)Our Vision:Lenovo strives to be a new world pany that makes the world39。s last quarter net loss of million . dollars, net profit of 120 million . dollars last year. (Gamble, 2007. ). Purpose statement:Source: Created for this assignment. Information from Lenovo pany website 2010Since Lenovo start losing money from 2009, the pany must do some adjustment in order to increase the revenue. This assignment will through analyze the Lenovo pany strategy to find the problems and create the new ideas to enhance pany petition and increase the profit, so our purpose is the turnover can exceed 10 billion . dollars in 2010. Strategic Analysis: Internal Environment: Mission and Vision:Our Mission:Lenovo is one of the world’s largest makers of personal puters. Lenovo Group was formed by acquisition of the former IBM Personal Computing Division. Lenovo pany through develop, manufactures and markets reliable to product highquality, secure and easyto use technology product. The pany mission is to provide businesses and consumers with smarter ways to be productive and petitive and to enhance their personal lives. In the world, there are more than 60 countries operate the business, Lenovo focus on serving the needs of customers, partners, investors, employees and local munities with a business model that is based on: Bachelor of Arts in Hospitality and Tourism Management QMU BH3213 Strategic ManagementLecturer : Dr. Patrick OoiMatriculation Number : 09008413Date of Submission : 29/07/2010Word Count : 3,750ContentIndexTitlePageIntroductionA brief profile of the panyPurpose statement 223 Strategic AnalysisInternal EnvironmentMission and visionValuesKey factors of success:External Environment AnalysisPESTELFive force analysis Customer analysisCompetitor analysis444456691112SWOT Analysis12 Strategic challengeSolution1515Strategy optionOption Comparative AnalysisRevenue and marketing shareOption selection15171718Implementation and change factors18References20Appendices23 Introduction: A brief profile of the panyLenovo is the biggest IT Company in China market from 1996 to now, and bees the third PC Company in the world after the merge of IBM PCD in 2004.(Aykin, 2007. )Lenovo Group Limited is a Chinesebased multinational puter technology corporation that develops, manufactures and markets desktops and notebook personal puters, workstations, servers, storage drives, IT management software, and related services. Incorporated as Legend in Hong Kong in 1988, Lenovo39。Innovations bestengineered PCs for our customers. ValuesLenovo values serve as the foundation of our pany and define who we are and how we work. Principle among them are:Trustworthiness and integrity(Lenovo, 2005) Key factors of success:s Lenovo, the new Lenovo is a globally petitive IT giant. Worldwide, Lenovo to provide customers with awardwinning ThinkPad notebooks and ThinkCentre desktops equipped with ThinkVantage Technologies software tools, ThinkVision monitors and a range of PC accessories and options. In China, Lenovo39。 D team is to improve the overall personal puter owners’ experience and reducing total cost at the same time. External Environment Analysis: PESTELThe PESTEL analysis is frequently applied in the macro environment analysis. It including political, economic, social, technological, environmental, and legal analysis. (Ayers, 2009. )Source: Created for this assignment. Info