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DevelopmentLenovo is continuing innovation in the highend market makes products like the ThinkPad X300 a “musthave” for a CEO to show off and use. The strength here lies in the capability for creativity in producing a highend product with all the bells and whistles necessary for a corporate executive.3. Highly versatile notebook product lineLenovo provides a highly versatile notebook product line, in addition to its highend ThinkPad. As a “onestop shop” pany, Lenovo shows promise – its product line covers mid to high end products.4. PriceInhouse manufacturing specialization allows for lower marginal costs – this leads to a more petitive position for a price war. (Lin . et al. 2008. )Weakness 1. Poor Brand Perception (Global)Lenovo has less market knowledge than local experienced players in the global market like HP and Dell. Lenovo has just begun to develop the global service, so the international popularity is poor.2. Aftersales Services Not Adequate Since Lenovo was develop in China, the aftersale system is not perfect in global. It cannot like HP aftersales service, you can find them in most of countries in the world.3. Lack of international experience Lack experience to face with plex international economic situation, the ability to control risk is not strong, need to face the financial crisis last year.Opportunity 1. Import Barrier In India, Eastern Europe, Russia and South America and other emerging markets, Lenovo PC performance is not bed. We hope Lenovo will has a better development opportunities.2. Sales boomWith Microsoft39。Legal factorsThere are two articles can support Lenovo for the legal section. According to National People’s Congress, ‘People’s Republic of China Consumer Protection, the government encourages and supports every person and organization supervises the illegal action which damages the consumers’ legal power’ (National People’s Congress, 1993). Another one is in light of article 6, ‘People’s Republic of China Law on Product Quality, the government encourages apply scientific management method, advanced science and technology, support the products achieved or beyond the industry standard or international standard. And give the award to the organizations whose products achieved or beyond the international standard ‘(National People’s Congress, 1993). Therefore as a international pany, Lenovo cooperate with IBM can create more quality products and get the support from government by law.Social and cultural factorsSociety provides the framework for human behavior and conduct. Culture is the sum total of the inherited ideas, belief, values and knowledge that make up the basis of social action. (Makong’o J. et al, ) China has the largest population in the world, now, so Lenovo has a large number of customers. Most of Chinese are changing their minds and lifestyles, puters bee more and more important, people need puters to work and life, and because of customer ine is different, so different customer need different puter. Such as, business need hightechnology puter, students need cheap puter. In this point, Lenovo produces many different puters and different prices to adapt the needs of different people. Technological factorsNew technology can produce new industry or damage some industry. So pany take new technology in time is very important. Taking new technology is good for petition and improves management. Companies that do not stay up to date will soon find their products and services outdated. They will miss all of the great opportunities and markets that technology brings. (Marketing, 2005) Lenovo is a hightech pany at the same time, it is also a innovative group. Lenovo will bee the latest research and development results from the laboratory to the market, transformed into productive and improve people39。 D talent, they have won hundreds of technology and design awards, and has 2,000 patents, and created many industry first