nike耐克stp戰(zhàn)略分析英文版-閱讀頁
2025-01-28 00:15本頁面
【正文】 confirm the potential petitive advantage of the enterprise The steps of market positioning Market positioning ? In contrast, business petitors, product quality, though not as Nike, and its ability to grow in the future can not be denied. Anta Xtep market share in lowend products is also very high, Anta be among other sports brand in the Chinese market, Adidas, Li Ning, Jordan, Anta, Xtep, etc., are direct petitors of Nike. Go to another piece of Nike39。s success with the corporate culture for its understanding of the signs is essential, because it is the Nike brand bees ubiquitous a mercial logo. Too wellknown that in the Nike ad I saw to the Nike logo, and do not see the name of the pany, because they have a full grasp of people see this symbol that know this is Nike, need not occur only word piece language. It became a cultural icon, a Nike used to increase brand value, visibility, as well as the status of icons. The strategies of market positioning Market positioning NIKE VS ADIDAS Compare with Adidas Market Segmentation Selection of target market market positioning Compare with Adidas Market Segmentation Nike and Adi market segmentation is mainly according to geographic subdivision, population subdivision and mental breakdown to differentiate the target market, to achieve the enterprise 39。 occupation segmentation, according to the different consumer, consumer has sports, fashion and demand factors, so consumers focus more on students, free workers and staff Selection of target market Compare with Adidas ?For Nike shoes target market focused on basketball market, and to determine the scope of the design of youth, nike shoes to pare the color bright, sleek pact shape, very popular with university girls39。 favorite. market positioning Compare with Adidas NIKE ADIDAS ?we found Nike shoe types of basketball shoes are, we can infer that Nike 39。 , February 3, 2023 雨中黃葉樹，燈下白頭人。 :03:0421:03Feb233Feb23 1故人江海別，幾度隔山川。 :03:0421:03:04February 3, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 2023年 2月 下午 9時 3分 :03February 3, 2023 1行動出成果，工作出財富。 下午 9時 3分 4秒 下午 9時 3分 21:03: 沒有失敗，只有暫時停止成功！。 21:03:0421:03:0421:032/3/2023 9:03:04 PM 1成功就是日復一日那一點點小小努力的積累。 21:03:0421:03:0421:03Friday, February 3, 2023 1不知香積寺，數(shù)里入云峰。 2023年 2月 3日星期五 下午 9時 3分 4秒 21:03: 1楚塞三湘接，荊門九派通。 2023年 2月 3日星期五 9時 3分 4秒 21:03:043 February 2023 1空山新雨后，天氣晚來秋。 , February 3, 2023 閱讀一切好書如同和過去最杰出的人談話。 :03:0421:03Feb233Feb23 1越是無能的人，越喜歡挑剔別人的錯兒。勝人者有力，自勝者強。 2023年 2月 3日星期五 下午 9時 3分 4秒 21:03: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023年 2月 3日星期五 9時 3分 4秒 21:03:043 February 2023 1一個人即使已登上頂峰，也仍要自強不息
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