nike耐克stp戰(zhàn)略分析英文版-文庫吧在線文庫
【正文】 people’s daily life. Therefore, strengthening physical exercise has bee a trend widely. After the busy work, in their spare time, people like to do some moderateintensity exercise to maintain good health. Manufacturers should focus on this new lifestyle. Evaluating the market segments Choosing target markets Undifferentiated Marketing Strategy For some classic products, Nike uses Undifferentiated Marketing Strategy. For example, the Cortez shoes once appeared in Forrest Gump and the air force 1 shoes, etc. Such shoes have had a significant influence worldwide and have even developed into a cultural phenomenon, just like CocaCola changing the formula。s success with the corporate culture for its understanding of the signs is essential, because it is the Nike brand bees ubiquitous a mercial logo. Too wellknown that in the Nike ad I saw to the Nike logo, and do not see the name of the pany, because they have a full grasp of people see this symbol that know this is Nike, need not occur only word piece language. It became a cultural icon, a Nike used to increase brand value, visibility, as well as the status of icons. The strategies of market positioning Market positioning NIKE VS ADIDAS Compare with Adidas Market Segmentation Selection of target market market positioning Compare with Adidas Market Segmentation Nike and Adi market segmentation is mainly according to geographic subdivision, population subdivision and mental breakdown to differentiate the target market, to achieve the enterprise 39。 :03:0421:03Feb233Feb23 1故人江海別，幾度隔山川。 21:03:0421:03:0421:032/3/2023 9:03:04 PM 1成功就是日復(fù)一日那一點點小小努力的積累。 , February 3, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 2月 3日星期五 9時 3分 4秒 21:03:043 February 2023 1一個人即使已登上頂峰，也仍要自強不息。勝人者有力，自勝者強。 2023年 2月 3日星期五 下午 9時 3分 4秒 21:03: 1楚塞三湘接，荊門九派通。 2023年 2月 下午 9時 3分 :03February 3, 2023 1行動出成果，工作出財富。 favorite. market positioning Compare with Adidas NIKE ADIDAS ?we found Nike shoe types of basketball shoes are, we can infer that Nike 39。s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$ billion in its fiscal year 2023 (ending May 31, 2023). As of 2023, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 panies headquartered in the state of Oregon, according to The Oregonian. Nike LOGO What is Nike Nike’ s market segmentation *Age Market Segmentation *Profession *Ine Market Segmentation Age Under eighteen years old Eighteen to twentyfiv
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