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roughout anization redundant inpatible ? Linear crossfunctional work processes serially processed multiple handoffs iterative Traditional Model ECommerce Model ? Fullyworked, flat information exchange ? Fully patible information systems ? Universal access to information ? Collaborative work environment 24 emerce ? Inter Development ? ECommerce Introduction ? Business Impact ? Impediments for ECommerce ? Bain eConsulting Experience Agenda 25 emerce Strategic Operational Organizational There are a number of potential impediments to successfully implementing an Inter strategy that need to be aggressively managed. Key Success Factors Impediments ? Integration of physical and electronic business processes ? Integration of legacy systems with new online systems ? Access to and management of required technology ? Consistent operational excellence ? Right anizational structure to optimize business in physical and electronic world integrated anization may slow ECommerce development separate ECommerce anization may not leverage core assets effectively ? Traditional business model metrics may be inadequate/inappropriate ? Building capability to develop and retain required ECommerce skills ? Channel conflict ? Brand management in multiple mediums ability to deliver consistent value proposition ? Product pricing strategy customization options bundling ? Ability to create / sustain differentiation online ? Ability to develop required strategic relationships ? Winning against new breed petitors 26 emerce Key Success Factors Imperatives Our experience highlights the following characteristics of winning panies: ? Take action early set direction launch experiments ? Establish framework within which decisions can be taken ? Organize for success recruit talent secure funding ? Form partnerships critically assess capability gaps 27 emerce ? Inter Development ? ECommerce Introduction ? Business Impact ? Impediments for ECommerce ? Bain eConsulting Experience Agenda 28 emerce Industry Experience Bain has worked with panies across Inter market segments in a variety of industries. Access = Bain Experience Infrastructure Enablers Intermediaries Applications High Tech Telemunications Retail Financial Services Consumer Products Industrial Products Media Logistics Manufacturing Industries: Venture Capital Inter Market Segment: 29 emerce Bain ECommerce Clients ? AOL ? Arrow Electronics ? Beedo AB ? DACOM ? Datacast ? DEX ? Fiat ? Great Universal Stores ? Hewlett Packard ? Lattice ? Metacreations ? Microfocus ? Citibank ? Commonwealth Bank ? Dell ? Fleming ? Gruppo Finivest ? Groupe Bull ? Hewlett Packard ? Rosewood Capital ? UPS ? American Express ? Leo Burt ? Cable Wireless ? Disney ? Equant ? Estee Lauder ? Ford ? Gap ? Hilton ? Nordstrom ? Unilever ? Virgin ? Vodafone/Airtouch ? Nike Recent Clients Current Clients Recent Client Discussions ? Motorola ? Nortel ? Optus ? Private Equity Practice ? Silicon Graphics ? Tandy ? Tele Italia ? US West ? VIP Calling ? Visteon 30 emerce