競爭策略管理-在線瀏覽
2025-03-30 01:21本頁面
【正文】 與管理 ? 交貨要求 與供應(yīng)商關(guān)係庫存水準(zhǔn)與存貨管理 ? 關(guān)係 ,信用與其他 溝通能力財務(wù)狀況與地點 28 資源管制 ? 好的資源需要有好的管理制度才能發(fā)揮最大效益 – 建築物與廠房 安全與維護 – 機器設(shè)備 生產(chǎn)管制與維修保養(yǎng)制度 – 財務(wù) 成本制度 ,預(yù)算制度與投資評估制度 – 原物料與零件 供應(yīng)商管理 ,庫存管理與採購規(guī)劃 – 產(chǎn)品 成品庫存管理 ,品質(zhì)管制 交貨管理 ,顧客服務(wù)管理 – 人力資源 關(guān)鍵人員管制 ,領(lǐng)導(dǎo) ,員工績效管理 ,勞工關(guān)係 – 無形資產(chǎn) 品牌商譽管理 ,組織文化管理 ,管理制度研究 – 資源管制目標(biāo)因策略而異 – 只管制關(guān)鍵性項目 – 管制需要有充分資訊為基礎(chǔ) – 在企業(yè)價值鏈以外的的管制項目 29 企業(yè)價值鏈以外的的管制項目 1. 以垂直整合伸展控制觸角 2. 以考核供應(yīng)商的績效的方式影響其他企業(yè)的價值活動 3. 以全面品管觀念與供應(yīng)商及顧客合作發(fā)展產(chǎn)品與工作流程 4. 提供訓(xùn)練獎勵激勵上下游企業(yè)改善價值活動 30 彈性分析 ? 企業(yè)資源的彈性與可調(diào)整性 ? 企業(yè)資源因應(yīng)外在環(huán)境變化能迅速調(diào)整應(yīng)付的能力 ? 資源所需彈性程度與環(huán)境不確定性的正向關(guān)係 ? 資源彈性與成本之間的正向關(guān)係 31 Primary Activities Support Activities Outsourcing Outsourcing is the purchase of some or all of a valuecreating activity from an external supplier Usually this is because the specialty supplier can provide these functions more efficiently Service Marketing Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological Development Procurement 32 Strategic Rationales for Outsourcing ? Improve Business Focus – lets pany focus on broader business issues by having outside experts handle various operational details ? Provide Access to WorldClass Capabilities – the specialized resources of outsourcing providers makes worldclass capabilities available to firms in a wide range of applications 33 Strategic Rationales for Outsourcing ? Accelerate Business ReEngineering Benefits – achieves reengineering benefits more quickly by having outsiderswho have already achieved worldclass standardstake over process ? Share Risks – reduces investment requirements and makes firm more flexible, dynamic and better able to adapt to changing opportunities 34 Strategic Rationales for Outsourcing ? Free Resources for Other Purposes – permits firm to redirect efforts from noncore activities toward those that serve customers more effectively 35 Outsourcing Issues ? Greatest Value – outsource only to firms possessing a core petence in terms of performing the primary or support activity being outsourced ? Evaluating Resources and Capabilities – don’t outsource activities in which the firm itself can create and capture value ? Environmental Threats and Ongoing Tasks – do not outsource primary and support activities that are used to neutralize environmental threats or plete
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