產(chǎn)業(yè)競(jìng)爭(zhēng)分析與策略管理ppt50-在線瀏覽
2025-03-19 20:43本頁(yè)面
【正文】 ool that should be continuous and feed all aspects of analysis. The environmental factors is made up from:1. The internal environment . staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment . our external customers, agents and distributors, suppliers, our petitors, etc. 3. The macroenvironment . Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. 3/3/2023 27942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載Driving Forces: PESTE Analysisl Political / legall Economicl Socio culturall Technologicall Ecological3/3/2023 28942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載STEEP analysisMacroenvironmentEconomicForcesEcologicalForcesSocioculturalForcesTechnologicalForcesPoliticalForcesFirm/OrganizationStructureCultureCompetencies ResourcesOperatingEnvironmentTrade AssociationRegulatorsUnion/employeesCompetitorsCreditors SuppliersCustomersCommunitiesStockholders3/3/2023 29942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載Political / legal factorsl Monopolies legislation,deregulationl Environmental protection lawsl Foreign trade regulationsl Employment lawl Government stabilityl Taxation3/3/2023 30942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載Economic factorsl Business cyclesl Interest ratesl Money supplyl Inflationl Unemploymentl Energy costs3/3/2023 31942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載Socio cultural factorsl Population demographicsl Ine distributionl Social mobilityl Lifestyle changesl Attitudesl Consumerisml Levels of education3/3/2023 32942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載Technological factorsl New discoveries/developmentsl Speed of technology transferl Rates of obsolescencel Government investment on research3/3/2023 33942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載Natural / ecological factorsl Pollutionl Seismic activityl Global warmingl Desertification / erosion3/3/2023 34942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載環(huán)境分析企業(yè)經(jīng)營(yíng)至少面臨兩大策略選擇l產(chǎn)業(yè)選擇 ( 那個(gè)產(chǎn)業(yè)較具吸引力 )l競(jìng)爭(zhēng)策略分析 ( 策略管理 )企業(yè)分析的兩大基礎(chǔ)l產(chǎn)業(yè)分析l策略分析3/3/2023 35942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載產(chǎn)業(yè)分析的目的瞭解產(chǎn)業(yè)獲利能力l產(chǎn)業(yè)獲利能力 = f（產(chǎn)業(yè)獲利潛力，相對(duì)議價(jià)能力）l產(chǎn)業(yè)獲利潛力 =g（競(jìng)爭(zhēng)密度）l競(jìng)爭(zhēng)密度 = h（現(xiàn)有競(jìng)爭(zhēng)，潛在進(jìn)入威脅，替代品威脅）3/3/2023 36942 休閒產(chǎn)業(yè)分析 張弘宗 中國(guó)最大的資料庫(kù)下載產(chǎn)業(yè)獲利能力決定因素現(xiàn)有競(jìng)爭(zhēng)替代品威脅產(chǎn)業(yè)競(jìng)爭(zhēng)密度 產(chǎn)業(yè)獲利潛力對(duì)上游之議價(jià)能力產(chǎn)業(yè)獲利能力對(duì)下游之議價(jià)能力潛在進(jìn)入者威脅3/3/2023 37942 休閒產(chǎn)業(yè)分析 張弘宗 中
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