產(chǎn)業(yè)競爭分析與策略管理-在線瀏覽
2025-03-19 20:43本頁面
【正文】 ld be continuous and feed all aspects of analysis. The environmental factors is made up from:1. The internal environment . staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment . our external customers, agents and distributors, suppliers, our petitors, etc. 3. The macroenvironment . Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. 3/3/2023 27Driving Forces: PESTE Analysisl Political / legall Economicl Socio culturall Technologicall Ecological3/3/2023 28STEEP analysisMacroenvironmentEconomicForcesEcologicalForcesSocioculturalForcesTechnologicalForcesPoliticalForcesFirm/OrganizationStructureCultureCompetencies ResourcesOperatingEnvironmentTrade AssociationRegulatorsUnion/employeesCompetitorsCreditors SuppliersCustomersCommunitiesStockholders3/3/2023 29Political / legal factorsl Monopolies legislation,deregulationl Environmental protection lawsl Foreign trade regulationsl Employment lawl Government stabilityl Taxation3/3/2023 30Economic factorsl Business cyclesl Interest ratesl Money supplyl Inflationl Unemploymentl Energy costs3/3/2023 31Socio cultural factorsl Population demographicsl Ine distributionl Social mobilityl Lifestyle changesl Attitudesl Consumerisml Levels of education3/3/2023 32Technological factorsl New discoveries/developmentsl Speed of technology transferl Rates of obsolescencel Government investment on research3/3/2023 33Natural / ecological factorsl Pollutionl Seismic activityl Global warmingl Desertification / erosion3/3/2023 34環(huán)境分析企業(yè)經(jīng)營至少面臨兩大策略選擇l產(chǎn)業(yè)選擇 ( 那個產(chǎn)業(yè)較具吸引力 )l競爭策略分析 ( 策略管理 )企業(yè)分析的兩大基礎(chǔ)l產(chǎn)業(yè)分析l策略分析3/3/2023 35產(chǎn)業(yè)分析的目的瞭解產(chǎn)業(yè)獲利能力l產(chǎn)業(yè)獲利能力 = f（產(chǎn)業(yè)獲利潛力，相對議價能力）l產(chǎn)業(yè)獲利潛力 =g（競爭密度）l競爭密度 = h（現(xiàn)有競爭，潛在進入威脅，替代品威脅）3/3/2023 36產(chǎn)業(yè)獲利能力決定因素現(xiàn)有競爭替代品威脅產(chǎn)業(yè)競爭密度 產(chǎn)業(yè)獲利潛力對上游之議價能力產(chǎn)業(yè)獲利能力對下游之議價能力潛在進入者威脅3/3/2023 37產(chǎn)業(yè)分析相關(guān)理論與分析架構(gòu)Stakeholder Analysis利害關(guān)係人分析PEST(E
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