戰(zhàn)略聯(lián)盟培訓(xùn)課程-在線瀏覽
2025-03-25 12:37本頁面
【正文】 was due to the fact that the two panies employed different forecasting methods. 戰(zhàn)略合作伙伴的重要問題 ?相互信任及數(shù)據(jù)信息保密性？ ?溝通與合作 –當(dāng) First Brands公司開始與凱瑪特合作時，凱瑪特常常聲稱供應(yīng)商沒能履行在任何時候都擁有 2周的庫存了協(xié)議。 Strategic Partnering: Types of SP ? Quick Response: – Vendors receive POS data from retailers, and use this information to synchronize production and inventory activities at the supplier. – The retailer still prepares individual orders, but the POS data is used by the supplier to improve forecasting and scheduling. – Example: Milliken and Company: The lead time from order receipt at Milliken’s textile plants to final clothing receipt at several of the department stores involved was reduced from eighteen weeks down to three weeks. 戰(zhàn)略合作伙伴的類型 ?快速反應(yīng)： –銷售商從零售商處獲得零售點(diǎn)數(shù)據(jù) POS ，并利用這一信息協(xié)同供應(yīng)商的生產(chǎn)與庫存活動 –零售商仍然準(zhǔn)備個別訂單，但零售點(diǎn)數(shù)據(jù)被供應(yīng)商利用以提高預(yù)測的準(zhǔn)確度和時間安排的合理性 –例如： Milliken公司： 從 Milliken公司的紡織廠接到訂單到相關(guān)的商店收到服裝的提前期從 8周降到了 3周 ? Continuous Replenishment: Vendors receive POS data and use it prepare shipments at previously agreed upon intervals to maintain agreed to levels of inventory. – WalMart, Kmart ? Advanced Continuous Replenishment: Suppliers may gradually decrease inventory levels at the retailer’s store or distribution center as long as service levels are met. Inventory levels are thus continuously improved in a structured way. – Kmart Strategic Partnering: Types of SP ?連續(xù)補(bǔ)貨： 零售商收到零售點(diǎn)數(shù)據(jù)，利用這些數(shù)據(jù)，并根據(jù) 以前同意的間隔 ，確定發(fā)貨數(shù)量，以達(dá)到 同意的庫存水平 –如沃爾瑪、凱瑪特 ?高級的連續(xù)補(bǔ)貨： 只要能達(dá)到預(yù)定的服務(wù)水平，供應(yīng)商就 逐漸降低零售商的商店或配送中心的庫存水平 。戰(zhàn)略聯(lián)盟 Strategic Alliances 戰(zhàn)略聯(lián)盟？ ? 戰(zhàn)略聯(lián)盟：是兩個公司之間一種典型的、多方位的目標(biāo)導(dǎo)向型的長期伙伴關(guān)系，他們共享收益、共擔(dān)風(fēng)險(xiǎn)。共同的目標(biāo)可以帶來更多的資源承諾。庫存水平通過這種預(yù)先安排好程序和方法逐漸得到改善。調(diào)查原因：證明這是由于兩家公司使用的預(yù)測方法不同造成的 Steps in SP Implementation ? Contractual negotiations – Ownership – Credit terms – Ordering decisions – Performance measures ? Develop or integrate information systems ? Develop effective forecasting techniques ? Develop a tactical decision support tool to assist in coordinating inventory management and transportation policies 戰(zhàn)略伙伴關(guān)系的實(shí)施步驟 ?合約談判 –所有權(quán) –信用條件 –訂貨決策 –績效指標(biāo) ?開發(fā)或整合信息系統(tǒng) ?開發(fā)有效的預(yù)測技術(shù) ?開發(fā)一個有效的決策支持工具以協(xié)同庫存管理和運(yùn)輸策略 Main
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