【正文】 試題）： (1)A transaction always has one or more activities associated with it, and an activity will always be related to a transaction. ANS:F REF: 7 (2)Businesstoconsumer electronic merce occurs when a person sells an item through a 6 Web auction site to another person. ANS:F REF: 7 (3)Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions. ANS: T REF: 7 (4)A value added work (VAN) is an independent firm that offers connection and EDI transactionforwarding services to buyers and sellers engaged in EDI. ANS: T REF: 9 (5)The increase in broadband connections in homes is a key element in the second wave of electronic merce. ANS: T REF: 11 CHOICE (1)Transactions are conducted between businesses on the Web is often called ____. ANS:A REF: 5 (2)The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____. ANS:B REF: 7 (3).Some researchers define a fourth category of electronic merce called ____, which includes individuals who buy and sell items among themselves. ANS:A REF: 7 (4).Electronic funds transfers are also called ____. transfers transfers transfers transfers ANS:A REF: 8 (5).Businesses that engage in EDI with each other are called ____. partners ANS:D REF: 8 Conclusion（ 本節(jié)小 結(jié)）： 7 electronic merce is and what about it39。Reduce costs of handling sales inquiries(詢價 ) Electronic payments of tax refunds(稅收 ) Welfare(社會福利 )support Disadvantages of Electronic Commerce (1)Perishable grocery(易腐爛的食品 ) products are much harder to sell online (2)It is difficult to Integrate existing databases and transactionprocessing software(交易處理軟件 ) into software that enables emerce (3)Cultural and legal obstacles(障礙 )also exist 請看 grocery gateway 012081001 Test Bank（ 本節(jié)測試題 ） : (1)The idea that the key to success was to copy the business model of a successful dot business led the way to many business successes. ANS:F REF: 13 (2)Electronic merce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase. ANS:T REF: 17 (3)Electronic merce reduces the speed and accuracy with which businesses can exchange information. ANS:F REF: 17 (4)In some cases, business processes use traditional merce activities very effectively, and technology cannot improve upon them. ANS: T REF: 14 (5)The arts of merchandising and personal selling can be easy to practice remotely. ANS: F REF: 15 9 CHOICE (1)A(n) ____ is a set of processes that bine to yield a profit. system profile value chain model ANS: D REF: 13 (2)Which of the following types of merce is/are well suited to electronic merce? services ANS: A REF: 15 (3)____ transactions are not well suited to electronic merce because no standard method for transferring small amounts of money on the Web has bee generally accepted. items ANS: D REF: 15 (4)The returnoninvestment number has been difficult to calculate for investment in electronic merce because ____. costs and benefits have been hard to quantify technology is difficult to acquire technology keeps changing ANS: A REF: 19 (5)Which of the following will never lend themselves to electronic merce? cards foods ANS: B REF: 18 Conclusion（ 本節(jié)小結(jié) ） ： (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives (4)Focus on Specific Business Processes (5)Advantages of Electronic Commerce (6)Disadvantages of Electronic Commerce 10 Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies(等級制 ) The role of Economic Structures Network Economic Structures(網(wǎng)絡(luò)經(jīng)濟(jì)結(jié)構(gòu) ) Network Effects Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs Focus（ 本節(jié)重點(diǎn) ） : (1)Transaction Costs (2)The role of electronic merce (3)Network Economic Structures Main contents（ 本節(jié)主要內(nèi)容 ） : Economic Forces and Electronic Commerce (1)Economics (2)Two conditions of a market Costs (1)Total costs that a buyer and seller incur (2)Significant ponents of transaction costs Investment of the seller in equipment or in the hiring of skilled employees to supply products or services to the buyer 圖 :013041001 and hierarchies(等級制 ) (1)Coase(科斯 ) reasoned that when transaction costs were high, business people would form anizations to replace marketnegotiated transactions. (2)These anizations would be hierarchical and would include : workermonitoring elements. (3) Vertical integration(垂直一體化 ). 11 The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product 圖 :013051001 The role of electronic merce (1)Using Electronic Commerce to Reduce Transaction Costs Businesses and individuals Can use electronic merce to reduce transaction costs by Increasing coordination of actions(協(xié)調(diào)活動 ) Network Economic Structures(網(wǎng)絡(luò)經(jīng)濟(jì)結(jié)構(gòu) ) (1)Network economic structures Companies coordinate their strategies, resources, and skill sets (組合 ) (2)Strategic alliances (strategic partnerships)(戰(zhàn)略聯(lián)盟 ) Relationships created within the work economic structure (3)Virtual panies(虛擬企業(yè) ) Strategic alliances that occur between or among panies operating on the Inter (4)Strategic partners(戰(zhàn)略伙伴 ) Come together