【正文】 a. supply chain c. value chain b. supply group d. value group ANS: C REF: 26 (3)Porter uses the term ____ to describe the larger stream of activities into which a particular business unit39。s characters many categories does electronic merce have and what they are is the framework of Electronic Commerce it is poised for a second wave of growth of emerce of Electronic Commerce Commerce Framework Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Advantages of Electronic Commerce Disadvantages of Electronic Commerce Objectives（ 本節(jié) 教學目標） : (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives Focus（ 本節(jié) 重點 ） : (1)Focus on Specific Business Processes (2)Advantages of Electronic Commerce (3)Disadvantages of Electronic Commerce Main contents（ 本節(jié)主要內容 ） : Business Models, Revenue Models, and Business Processes (1)Business model (2)Revenue model Focus on Specific Business Processes (1) Merchandising(銷售規(guī)劃 ) (2) Commodity item(商品 ) 請看圖 : 012041001 (3) Shipping profile(運輸規(guī)格 ) (4) High valuetoweight ratio (高的價值 /重量比 ) Advantages of Electronic Commerce (1)Electronic merce can increase sales and decrease costs 8 (2)If advertising is done well on the Web, it can get a firm‘s promotional message(促銷信息 ) out to potential customers in every country (3)Using emerce sales support and ordertaking processes, a business can Strategic alliance 戰(zhàn)略聯(lián)盟：不同的企業(yè)根據共同的目標建立長期的穩(wěn)定關系， 以協(xié)調他們的戰(zhàn)略、資源和技術組合 ,這種關系通常稱為戰(zhàn)略聯(lián)盟。 Businesstoconsumer(B2C)企業(yè)與消費者間的電子商務：消費者在 WWW 上購物。是一門綜合性，交叉性的課程，它體現(xiàn)著電子商務專業(yè)的基本特征和特點，勾畫出電子商務專業(yè)的基本框架和輪廓，為后繼專業(yè)課程的學習打下一定的基礎和給出必要的線索。 Firm 企業(yè)：有大量的商務活動發(fā)生在大型等級制組織的內部，經濟學家一般把這種組織稱為企業(yè)。 Transaction 交易：價值的交換。Integrate existing databases and transactionprocessing software(交易處理軟件 ) into software that enables emerce (3)Cultural and legal obstacles(障礙 )also exist 請看 grocery gateway 012081001 Test Bank（ 本節(jié)測試題 ） : (1)The idea that the key to success was to copy the business model of a successful dot business led the way to many business successes. ANS:F REF: 13 (2)Electronic merce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase. ANS:T REF: 17 (3)Electronic merce reduces the speed and accuracy with which businesses can exchange information. ANS:F REF: 17 (4)In some cases, business processes use traditional merce activities very effectively, and technology cannot improve upon them. ANS: T REF: 14 (5)The arts of merchandising and personal selling can be easy to practice remotely. ANS: F REF: 15 9 CHOICE (1)A(n) ____ is a set of processes that bine to yield a profit. system profile value chain model ANS: D REF: 13 (2)Which of the following types of merce is/are well suited to electronic merce? services ANS: A REF: 15 (3)____ transactions are not well suited to electronic merce because no standard method for transferring small amounts of money on the Web has bee generally accepted. items ANS: D REF: 15 (4)The returnoninvestment number has been difficult to calculate for investment in electronic merce because ____. costs and benefits have been hard to quantify technology is difficult to acquire technology keeps changing ANS: A REF: 19 (5)Which of the following will never lend themselves to electronic merce? cards foods ANS: B REF: 18 Conclusion（ 本節(jié)小結 ） ： (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives (4)Focus on Specific Business Processes (5)Advantages of Electronic Commerce (6)Disadvantages of Electronic Commerce 10 Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies(等級制 ) The role of Economic Structures Network Economic Structures(網絡經濟結構 ) Network Effects Objectives（ 本節(jié) 教學目標） : (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs Focus（ 本節(jié)重點 ） : (1)Transaction Costs (2)The role of electronic merce (3)Network Economic Structures Main contents（ 本節(jié)主要內容 ） : Economic Forces and Electronic Commerce (1)Economics (2)Two conditions of a market Costs (1)Total costs that a buyer and seller incur (2)Significant ponents of transaction costs 六家有不同背景的企業(yè)共同聯(lián)手組成的新型電子商務企業(yè)創(chuàng)造了令人刮目相看的業(yè)績。 “ 聯(lián)華 0K” 網提供的優(yōu)質商品和熱情服務，是 “ 聯(lián)華 0K” 網的信譽保障。上海聯(lián)華電子商務有限公司的主要股東 —— 上海聯(lián)華超市有限公司，是目前國內規(guī)模最大、經營業(yè)績最好的超大型連鎖超市公司，近幾年每年以 50％的超常規(guī)速度高速發(fā)展， 2020 年的銷售收入超過了 100 億美兀，已經取代傳統(tǒng)的百貨店成為我國零售業(yè)的狀元。Electronic payments of tax refunds(稅收 ) SWOT analysis SWOT 分析：優(yōu)勢、劣勢、機遇和威脅分析。 Commodity 商品：指不同廠商提供的產品或服務彼此沒有差別，其特性市標準化的 ,為消費者熟知?！峨娮由虅崭耪摗氛n程 教案 目 錄 教學目的 ........................................................................................................................ 1 課程性質與地位 ............................................................................................................ 1 教學方法 ........................................................................................................................ 1 教學內容設計 ................................................................................................................ 2 Chapter 1 Review of Electronic Commerce............................................................... 2 Chapter 2 Technology Infrastructure....................................................................... 23 Chapter 3 Selling on