【正文】 a. supply chain c. value chain b. supply group d. value group ANS: C REF: 26 (3)Porter uses the term ____ to describe the larger stream of activities into which a particular business unit39。s characters many categories does electronic merce have and what they are is the framework of Electronic Commerce it is poised for a second wave of growth of emerce of Electronic Commerce Commerce Framework Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Advantages of Electronic Commerce Disadvantages of Electronic Commerce Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives Focus（ 本節(jié) 重點(diǎn) ） : (1)Focus on Specific Business Processes (2)Advantages of Electronic Commerce (3)Disadvantages of Electronic Commerce Main contents（ 本節(jié)主要內(nèi)容 ） : Business Models, Revenue Models, and Business Processes (1)Business model (2)Revenue model Focus on Specific Business Processes (1) Merchandising(銷售規(guī)劃 ) (2) Commodity item(商品 ) 請看圖 : 012041001 (3) Shipping profile(運(yùn)輸規(guī)格 ) (4) High valuetoweight ratio (高的價值 /重量比 ) Advantages of Electronic Commerce (1)Electronic merce can increase sales and decrease costs 8 (2)If advertising is done well on the Web, it can get a firm‘s promotional message(促銷信息 ) out to potential customers in every country (3)Using emerce sales support and ordertaking processes, a business can Strategic alliance 戰(zhàn)略聯(lián)盟：不同的企業(yè)根據(jù)共同的目標(biāo)建立長期的穩(wěn)定關(guān)系， 以協(xié)調(diào)他們的戰(zhàn)略、資源和技術(shù)組合 ,這種關(guān)系通常稱為戰(zhàn)略聯(lián)盟。 Businesstoconsumer(B2C)企業(yè)與消費(fèi)者間的電子商務(wù)：消費(fèi)者在 WWW 上購物。是一門綜合性，交叉性的課程，它體現(xiàn)著電子商務(wù)專業(yè)的基本特征和特點(diǎn)，勾畫出電子商務(wù)專業(yè)的基本框架和輪廓，為后繼專業(yè)課程的學(xué)習(xí)打下一定的基礎(chǔ)和給出必要的線索。 Firm 企業(yè)：有大量的商務(wù)活動發(fā)生在大型等級制組織的內(nèi)部，經(jīng)濟(jì)學(xué)家一般把這種組織稱為企業(yè)。 Transaction 交易：價值的交換。Integrate existing databases and transactionprocessing software(交易處理軟件 ) into software that enables emerce (3)Cultural and legal obstacles(障礙 )also exist 請看 grocery gateway 012081001 Test Bank（ 本節(jié)測試題 ） : (1)The idea that the key to success was to copy the business model of a successful dot business led the way to many business successes. ANS:F REF: 13 (2)Electronic merce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase. ANS:T REF: 17 (3)Electronic merce reduces the speed and accuracy with which businesses can exchange information. ANS:F REF: 17 (4)In some cases, business processes use traditional merce activities very effectively, and technology cannot improve upon them. ANS: T REF: 14 (5)The arts of merchandising and personal selling can be easy to practice remotely. ANS: F REF: 15 9 CHOICE (1)A(n) ____ is a set of processes that bine to yield a profit. system profile value chain model ANS: D REF: 13 (2)Which of the following types of merce is/are well suited to electronic merce? services ANS: A REF: 15 (3)____ transactions are not well suited to electronic merce because no standard method for transferring small amounts of money on the Web has bee generally accepted. items ANS: D REF: 15 (4)The returnoninvestment number has been difficult to calculate for investment in electronic merce because ____. costs and benefits have been hard to quantify technology is difficult to acquire technology keeps changing ANS: A REF: 19 (5)Which of the following will never lend themselves to electronic merce? cards foods ANS: B REF: 18 Conclusion（ 本節(jié)小結(jié) ） ： (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives (4)Focus on Specific Business Processes (5)Advantages of Electronic Commerce (6)Disadvantages of Electronic Commerce 10 Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies(等級制 ) The role of Economic Structures Network Economic Structures(網(wǎng)絡(luò)經(jīng)濟(jì)結(jié)構(gòu) ) Network Effects Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs Focus（ 本節(jié)重點(diǎn) ） : (1)Transaction Costs (2)The role of electronic merce (3)Network Economic Structures Main contents（ 本節(jié)主要內(nèi)容 ） : Economic Forces and Electronic Commerce (1)Economics (2)Two conditions of a market Costs (1)Total costs that a buyer and seller incur (2)Significant ponents of transaction costs 六家有不同背景的企業(yè)共同聯(lián)手組成的新型電子商務(wù)企業(yè)創(chuàng)造了令人刮目相看的業(yè)績。 “ 聯(lián)華 0K” 網(wǎng)提供的優(yōu)質(zhì)商品和熱情服務(wù)，是 “ 聯(lián)華 0K” 網(wǎng)的信譽(yù)保障。上海聯(lián)華電子商務(wù)有限公司的主要股東 —— 上海聯(lián)華超市有限公司，是目前國內(nèi)規(guī)模最大、經(jīng)營業(yè)績最好的超大型連鎖超市公司，近幾年每年以 50％的超常規(guī)速度高速發(fā)展， 2020 年的銷售收入超過了 100 億美兀，已經(jīng)取代傳統(tǒng)的百貨店成為我國零售業(yè)的狀元。Electronic payments of tax refunds(稅收 ) SWOT analysis SWOT 分析：優(yōu)勢、劣勢、機(jī)遇和威脅分析。 Commodity 商品：指不同廠商提供的產(chǎn)品或服務(wù)彼此沒有差別，其特性市標(biāo)準(zhǔn)化的 ,為消費(fèi)者熟知。《電子商務(wù)概論》課程 教案 目 錄 教學(xué)目的 ........................................................................................................................ 1 課程性質(zhì)與地位 ............................................................................................................ 1 教學(xué)方法 ........................................................................................................................ 1 教學(xué)內(nèi)容設(shè)計(jì) ................................................................................................................ 2 Chapter 1 Review of Electronic Commerce............................................................... 2 Chapter 2 Technology Infrastructure....................................................................... 23 Chapter 3 Selling on