【正文】 as a team for a specific project(特定 項目 ) or activity 圖 : 013081001 Network Effects(網(wǎng)絡(luò)效應(yīng) ) (1)Law of diminishing returns(邊際效益遞減 ) (2)Network effect Test Bank（ 本節(jié)測試題 ）： (1)Sellers and buyers in modity markets experience significant transaction costs. ANS: F REF: 21 (2)Most economists agree that markets are weak and ineffective mechanisms for allocating scarce resources. ANS: F REF: 20 (3)Nobel laureate Ronald Coase reasoned that when transaction costs were low, businesspeople would form anizations to replace marketnegotiated transactions. ANS: F REF: 22 (4)Economists use a formal definition of a market that includes two conditions: first, the potential sellers of a good e into contact with potential buyers and second, that a medium of exchange is available. ANS: T REF: 20 12 (4)Businesses and individuals can use electronic merce to reduce transaction costs by improving the flow of information and increasing the coordination of actions. ANS: T REF: 24 CHOICE (1)___ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchasesale transaction. costs costs costs costs ANS: C REF: 21 (2)____ is the study of how people allocate scarce resources. administration ANS: A REF: 20 (3)Nobel laureate Ronald Coase indicated that ____ were the main motivation for moving economic activity from markets to hierarchically structured firms. costs costs costs costs ANS: C REF: 21 (4)One significant ponent of ____ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer. costs analysis costs costs ANS: B REF: 21 (5)The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called ____. process integration integration integration ANS: C REF: 22 Conclusion（ 本節(jié)小結(jié) ） ： (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs (3)Transaction Costs (4)The role of electronic merce (5)Network Economic Structures 13 Value Chains in Electronic Commerce Strategic Business Unit Value Chains Industry Value Chains Objectives（ 本節(jié) 教學目標 ）： (1)How businesses use value chains and SWOT analysis to identify electronic merce opportunities. (2)What the primary activities and support activities are Focus（ 本節(jié)重點 ） : (1)Primary activities (2)Strategic Business Unit Value Chains (3)IndustryValue Chains Main contents（ 本節(jié)主要內(nèi)容 ） : value chains(價值鏈 ) in Electronic Commerce Identifying Electronic Commerce Opportunities (1)Firm(公司 ) (2)Industry(行業(yè) ) Strategic Business Unit Value Chains (1)Value chain (2)Primary activities(關(guān)鍵活動 ) (3)Supporting activities(支持活動 ) Industry(行業(yè) ) Value Chains (1)Value system(價值系統(tǒng) ) s value chain is embedded s value chain is embedded. a. business strategy c. business integration b. value system d. collaboration ANS: B REF: 28 (4)Which of the following refers to activities that take a product from concept to manufacturing, including concept research, engineering, and test marketing? a. Analysis c. Implementation b. Design d. Deliver ANS: B REF: 27 Conclusion（ 本節(jié)小結(jié) ） ： (1)How businesses use value chains and SWOT analysis to identify electronic merce opportunities. (2)What the primary activities and support activities are (3)Primary activities (4)Strategic Business Unit Value Chains (5)IndustryValue Chains SWOT Analysis: Evaluating Business Unit Opportunities The role of Electronic Commerce How to use SWOT in ECommerce Objectives（ 本節(jié) 教學目標） : businesses use value chains and SWOT analysis to identify electronic merce 15 opportunities questions that an analyst would asd in conducting a SWOT analysis. Focus（ 本節(jié)重點 ） : (1)SWOT Analysis (2)The role of Electronic Commerce Main contents（ 本節(jié)主要內(nèi)容 ） : SWOT Analysis: Evaluating Business Unit Opportunities (1)SWOT analysis 圖 :015031001 Results of Dell‘s SWOT Analysis 015051002 請看 dell 網(wǎng)站 015051001 Test Bank（ 本節(jié)測試題 ）： : (1)Using the value chain reinforces the idea that electronic merce should be a business solution, not technology implemented for its own sake. ANS: T REF: 30 (2) Network anizations are particularly well suited to technology industries that are information intensive. ANS: T (3)Companies with established reputations in the physical world often create trust by ensuring that customers know who they are. ANS: T REF: 32 (4)SWOT analysis is a useful way to think about business strategy in general. ANS: F REF: 32 (5)Dell39。上海聯(lián)華電子商務(wù)有限公司的主要股東 —— 上海聯(lián)華超市有限公司，是目前國內(nèi)規(guī)模最大、經(jīng)營業(yè)績最好的超大型連鎖超市公司，近幾年每年以 50％的超常規(guī)速度高速發(fā)展， 2020 年的銷售收入超過了 100 億美兀，已經(jīng)取代傳統(tǒng)的百貨店成為我國零售業(yè)的狀元。上海聯(lián)華電子商務(wù)有限公司的另一股東 —— 上海友誼股份有限公司，是目前國內(nèi)最大的零售連鎖類上市公司，以超市、百貨、裝潢連鎖經(jīng)營和大規(guī)模的物流配送為主要經(jīng)營業(yè)態(tài)，不僅擁有龐大的連鎖超市，而且擁有國內(nèi)多家效益良好的大型商場和國內(nèi)最大、發(fā)展態(tài)勢迅猛的 “ 好美家 ’’裝潢建材連鎖企業(yè)及大型的儲運物流公司，實體網(wǎng)絡(luò)資源優(yōu)勢明顯。 六家有不同背景的企業(yè)共同聯(lián)手組成的新型電子商務(wù)企業(yè)創(chuàng)造了令人刮目相看的業(yè)績。 上海聯(lián)華電子商務(wù)公司計劃在 3 年內(nèi)進一步增資到 5 億元，迅速擴大的資產(chǎn)規(guī)模、經(jīng)營規(guī)模和市場影響力，使之發(fā)展成中國超市行業(yè)規(guī)模最大、技術(shù)最優(yōu)的電子商務(wù)零售企業(yè)。 (2)商品采購 各地生產(chǎn)商或供應(yīng)商通過網(wǎng)站的業(yè)務(wù)聯(lián)系模板或電子郵件方式將商品信息傳遞給公司，公司根據(jù)實際情況予以采購，同時向聯(lián)華超市有限公司進行推薦。 (4)廣告業(yè)務(wù) 公司除了專門從事網(wǎng)上銷售以外，還從事相關(guān)的廣告發(fā)布業(yè)務(wù)，包括網(wǎng)上廣告，以及其 21 他相關(guān)的超市廣告業(yè)務(wù)，如櫥窗廣告、超市廣告、超市條幅 廣告等。 3．公司的競爭優(yōu)勢 與其他電子商務(wù)公司不同的是，上海聯(lián)華電子商務(wù)公司擁有自身獨特的競爭優(yōu)勢，表現(xiàn)在以下一些方面： (1)依托完備的實體超市網(wǎng)絡(luò) 聯(lián)華超市有 l 000 家遍布華東地區(qū)的門店網(wǎng)絡(luò)、全國一流的智能化物流中心、生鮮加工中心，遍布全國的采購體系、信息中心和門店之間完備的計算機網(wǎng)絡(luò)系統(tǒng)，以及每天超過30 萬人次的龐大顧客群體，將能很好地解決制約電子商務(wù)發(fā)展的市場需求和實體網(wǎng)絡(luò)不足的瓶頸，為 “ 聯(lián)華 0K” 網(wǎng)的發(fā)展提供堅實的基礎(chǔ)。聯(lián)華超市有大規(guī)模的采購體系和物流配送系統(tǒng)，商品基本上都是從生產(chǎn)商直接采購，既有數(shù)量上、品種上的規(guī)模優(yōu)勢，又有極大的價格優(yōu)勢，多數(shù)商品都比同類電子商務(wù)公司便宜，使消費者最終獲益。 “ 聯(lián)華 0K” 網(wǎng)提供的優(yōu)質(zhì)商品和熱情服務(wù)，是 “ 聯(lián)華 0K” 網(wǎng)的信譽保障。系統(tǒng)采用先進的三層式結(jié)構(gòu)配置，選用適宜網(wǎng)絡(luò)業(yè)的 Sun 系列高檔服務(wù)器；通過 web、 Mail 和數(shù)據(jù)服務(wù)器托管方式，經(jīng) DDN 專線和同步復制服務(wù)器與公司主機數(shù)據(jù)同步；系統(tǒng)采用 solaris 操作系統(tǒng)和大型數(shù)據(jù)庫系統(tǒng)，并采用先進的防火墻系統(tǒng)，確保系統(tǒng)高效安全