【正文】 .................................................................................................................. 65 一、項(xiàng)目宗地區(qū)域位置分析 ................................................................................................................................................................................... 65 二、項(xiàng)目周邊交通狀況 .......................................................................................................................................................................................... 65 三、項(xiàng)目?jī)?nèi)部環(huán)境分析 .......................................................................................................................................................................................... 66 四、 SWOT 分析 .................................................................................................................................................................................................... 66 五、 SWOT 分析矩陣策略 ...................................................................................................................................................................................... 69 第六章 項(xiàng)目定位 ........................................................................................................................................................................................................ 71 一、項(xiàng)目功能定位 ................................................................................................................................................................................................. 71 二、項(xiàng)目主題概念 ................................................................................................................................................................................................. 72 三、項(xiàng)目案名建議 ................................................................................................................................................................................................. 73 四、項(xiàng)目產(chǎn)品定位 ................................................................................................................................................................................................. 75 五、項(xiàng)目?jī)r(jià)格定位 ................................................................................................................................................................................................. 86 六、項(xiàng)目客戶定位 ................................................................................................................................................................................................. 90 第三部分 項(xiàng)目營(yíng)銷推廣篇 .......................................................................................................................................................................................... 92 第七章 項(xiàng)目營(yíng)銷戰(zhàn)略 ............................................................................................................................................................................................... 94 一、項(xiàng)目營(yíng)銷戰(zhàn)略定位 .......................................................................................................................................................................................... 94 二、項(xiàng)目競(jìng)爭(zhēng)策略 ................................................................................................................................................................................................. 96 三、項(xiàng)目營(yíng)銷訴求點(diǎn) ............................................................................................................................................................................................. 99 四、項(xiàng)目營(yíng)銷啟動(dòng)策劃 .........................................................................................................................................................................................102 五、項(xiàng)目展示區(qū)策劃 ............................................................................................................................................................................................104 第八章 項(xiàng)目銷售策略 ..............................................................................................................................................................................................107 一、項(xiàng)目的推廣主線 ............................................................................................................................................................................................107 二、銷售方式 ....................................................................................................................................................................................................... 113 《 2021 房地產(chǎn)營(yíng)銷策劃大全》策劃必備資料庫(kù)！全國(guó)送貨上門！貨到驗(yàn)貨后付款！ 中國(guó)房策網(wǎng) 海量房地產(chǎn)營(yíng)銷策劃資料下載?。?： 69031789 4 三、銷售途徑 ....................................................................................................................................................................................................... 114 四、推廣渠道策略 ................................................................................................................................................................................................ 115 五、各階段銷售策略 ............................................................................................................................................................................................ 116 六、價(jià)格策略 .......................................................................................................................................................................................................121 《 2021 房地產(chǎn)營(yíng)銷策劃大全》策劃必備資料庫(kù)！全國(guó)送貨上門！貨到驗(yàn)貨后付款！ 中國(guó)房策網(wǎng) 海量房地產(chǎn)營(yíng)銷策劃資料下載??！ ： 69031789 5 第一部分 市場(chǎng)篇 “ 沒(méi)有調(diào)查就沒(méi)有發(fā)言權(quán)！不做正確的調(diào)查同樣沒(méi)有發(fā)言權(quán)！ ” —— 毛澤東《 2021 房地產(chǎn)營(yíng)銷策劃大全》策劃必備資料庫(kù)！全國(guó)送貨上門！貨到驗(yàn)貨后付款！ 中國(guó)房策網(wǎng) 海量房地產(chǎn)營(yíng)銷策劃資料下載??！ ： 69031789 6 第一章 青島經(jīng)濟(jì)技術(shù)開發(fā)區(qū)簡(jiǎn)介 [要點(diǎn)提示 ] ? 青島開發(fā)區(qū) 是環(huán)渤海地區(qū)最重要的經(jīng)濟(jì)開發(fā)區(qū)之一； ? 青島開發(fā)