【正文】 ent of its own brand in the later ten years. pany.s Lenovo Group is China39。Lenovo was founded in 1984 by the CAS Institute and being invested 20 million Yuan. The founders are 11 scientific and technical people. And today Lenovo has grown into a diversified development large enterprise groups in the information industry. international marketIntroductionChoosing what kind of strategy to enter the overseas market is not only important to the business success of accessing to overseas markets, but also important to the business to further develop and expand. This influences the pany39。ofbusinessLenovo39。sstrategyenterings petitive position in the global market and international development pace. This management report is based on the related theory, pany’s advantages and the objectives of the international business pany. Its aim is to put forward for Lenovo to enter the international market and international business model design.1. Lenovo business backgroundAt the beginning, the turnover of the pany is only 300 million. But the number was billion in 1994 and 30 billion in 2004 in annual sales development. Today39。s leading IT Company. It is primarily engaged in the desktop puter, notebook puter and mobile phone devices and servers .It has developed into a diversified developmentLenovo has been across two steps from its being set up: Before the 90s in the 20th century, Lenovo was mainly a tradeoriented enterprise. Survival is the main purpose。After 20 years’ development, Lenovo has been ranked first in Asia in the puter industry, dominating the Chinese market。2 Lenovohas madeand attracted worldwide attention in the pastcharmingof Chinese enterprises.Throughbusinesswe thinkbased onthe corporate culturewithtransition of the pany time after time, that the culturalare carried outpastassociationenterprisesas aenterprise groups.and 11started20 millionthethe predecessor pany.to accumulate fundsopenwith its petitive products. this perioddevelopedbehind the countermade some Lenovoexplore theAmong them, theput forwardthe processthe benefits not the effort. The marketis life, the user is Queen and theis even more expensives business and customer culture The culture of Liu’s period emphasized the pursuit of a strong executive. In 1984, Lenovo was set up in a square room of the Chinese Academy of Sciences. 11 staff started the business by 20 million invested by CAS Institute of Technology. What Lenovo face during this period is related to the petitive pressures of survival. They are full of determination to start business and full of the spirit to overe all difficulties. At that time Lenovo often say that we should let 5% of possibility turn to 100% of reality. This is a very strong entrepreneurial culture shown in the environment at the time. In the view of Liu’s word being word, action being action which is executed firmly, the staffs have a very strong response. This will help Lenovo the target of customercentric orientation at this time. Lenovo believes that the customer is queen, and treating customers are going to face the cold ass. This reflects the association has strong customer awareness. From changing from scholarship to do the market, Lenovo began to understand what to be concerned about is what customers need, consider what products we should go for sale, consider how to control costs in order to earn money, consider creating our own brand. As a result, business sense builds up step by step Lenovo people often say that there is no master. It is ourselves lead us into the door of the market。s strictness and entrepreneurial cultureWhen the pany first got into the business and a longterm sustainable development objective shown in front of Lenovo, the corporate culture walks toward the rulesoriented. Lenovo people want precise and efficient rules, want everyone to be strict, serious, active and efficient. They put a lot of things into one workflow system to have specifications. They say obeying the three principles of working, turning around the rule. The behavior of employe