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聯(lián)想企業(yè)進(jìn)入國際市場策略分析(英文版)-閱讀頁

2025-07-09 13:33本頁面
  

【正文】 e multimedia home user market is not being involved. Therefore, in mature markets recognition overseas, only the Lenovo Group seize this opportunity in the plete market, its international business can be protected. New product market opening upIn the business strategy, product strategy for Lenovo Group International Trade, we have already explained that in the third quarter of fiscal year 2008/09, it is high time for Lenovo to launch a Netbook. At that time Asus was selling netbooks, but Lenovo worried about that the netbook would fail to keep up the pace of PC market. So Lenovo once had a negative attitude towards the market. But when the netbook started to show the market39。s CEO, former senior vice president of Dell William ?J ? Amelio as president and CEO, former president of China Dell Michael David as president of Lenovo in Asia Pacific and Lenovo senior vice president. Lenovo announced that former Vice President Gerry Smith of Dell took over Liu Jun’s position who is the original senior vice president. Stakeholders once reckoned that Lenovo was changing into Dell. And if Lenovo truly wants to bee a successful international entrepreneur, it must have international talent, and the courage to reuse experienced personnel in order to have the opportunity to gain surprise. Followed by the acquisition of IBM PCD, the internal association breeds a culture of inertia. It represents mainly that the weak performance in innovation, the negative promotion at business model and the setbacks for the PC market sensitive (such as the netbook market in the late judge). Lenovo personnel innovation incentive mechanism should be established. Except in the marketing model, staff motivation and successful innovation on the organization, Lenovo should eradicate the culture of inertia of the staff in the most important technological innovation. So let it be a business full of vitality and vigor.Therefore, in the international business, Lenovo should do to deal with human resources issues and open up better international business. Establishment of a global consumer business In announcing layoffs, restructuring and a series of heavy news, Lenovo has finally started to beat back to the market: In one year, Lenovo will launched nearly 50 consumer puter products worldwide. In this counterattack war, China indisputably bees the most important piece. It not only provides a successful model for the global market, but also stays ahead of a situation gesture when more powerful enemy arrives to.In the system of international business, Lenovo Group should have the ability to resume the global sales operations in order to protect the integrity of the process of its international business.5. A more developed structureIn order to effectively carry out international business activities and ensure the strategic goals of international business, Lenovo Group should establish a strategy of the organization and a form of controlling consistent with its international business. It should continuously improve the management of the organization in the international business.In recent years, Lenovo Group makes some appropriate adjustments in the organizational structure. And headquarters move to the United States from Beijing. But the personnel arrangements, information flowing problems, the effective management of business activities, controlling and coordination problems, the level of appropriate management, the range of management issues, centralization, decentralization and allocation of responsibilities have always impacted on the enterprise39。 Sara, M., 2008.. Iikka, K., 2010.. Journal of Asian Economics, 21(3), pp. 293303Jerry, B. amp。 Mark, U., 2003..Transportation Research Part A: Policy and Practice, 37(6), pp. 479497Mika, G. amp。International Business Review, 13(5), pp. 555571Ming, C. amp。 Steve, W., 2002..Human Resource Management Review, 12(3), pp. 405418Saeed, S., 2008.o, A. amp。Journal of Business Research, 62(6), pp. 667672Sanjay, G. amp。 Finance, 26(9), pp. 1889191811 / 11
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