葡萄酒營銷策劃書(中英文對照)-展示頁
2024-11-12 08:56本頁面
【正文】 毯式全方位促銷手段 )； “xxx”將于 ___年 ___月 ___日前投放市場，目標市場為中國的西南部市場。（根據廠家的具體產品和供貨時間而定） Adopting xxx as trade mark and name of product, AAA factory as the name of the factory。 Adopting _ _ _ _ _ _ (For instance: Carpet type omnidirectional sales promotion method)。我國葡萄酒的人均消費量僅是當前世界平均消費水平的１／２０。從這個角度看，我國葡萄酒的潛在市場十分廣闊。s living standard and health consciousness, the change of the diet idea, and various propaganda of the wine, making the wine market of our country develop quickly, especially the claret is a focus of present consumption. Look from this angle, the potential market of the wine of our country is very broad. (2)產品狀況： (2)product status: ① 國內： 我國葡萄酒市場價格從１９９６年以來一直是呈上升趨勢，特別是干紅葡萄酒的價格上升幅度很大，依品牌不同，每瓶（７５０亳升）從２５元上升４０～６０元不等，其它種類葡萄酒的價格也有不同程度的上升。 ② Overseas:the quality of domestic wine is better than that of overseas,and the price is also reduced gradually with the decrease of the tariff too,and with the sale channel expanded and wine knowledage increased, more and more foreign products therefore be adopted by chinese consumers,as a result, foreign wine enters the domestic market now is more easily then the past. (3)競爭狀況： 競爭格局相對穩(wěn)定。大多數國產品牌只能囿于某一地區(qū)爭奪立足之地，缺乏市場競爭力 ，更沒有角逐國際市場的能力。 (3)petition status:The petition is relatively stable. At present, domestic Zhang Yu, Great Wall, Dynasty, these three major brands occupy half of domestic market, 52% or so. in addition,dozens of foreign brands from such as France, Italy, and other else countries. Most of domestic brands only focus their eyes on a certain region and sell their product to limited places,they are lack of marketing petition and without enougn ability to enter in the international market. In virtue of tariff decreasing and barrier of foreign wines entering China rel
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