【正文】 .................................................................. 6 項(xiàng)目建設(shè)的必要性： ................................................................................................. 8 項(xiàng)目建設(shè)的有利條件 ............................................................................................... 10 3 市場(chǎng)分析 ......................................... 12 休閑旅游：當(dāng)今旅游市場(chǎng)消費(fèi) 的主流 ..................................................................... 12 ........................................................................... 13 本項(xiàng)目的市場(chǎng)分析 ................................................................................................... 16 3． 4本項(xiàng)目的市場(chǎng)定位 .................................................................................................. 23 3． 5旅游產(chǎn)品開發(fā) ......................................................................................................... 23 4 古鎮(zhèn)的歷史與文化 ................................ 27 古鎮(zhèn)的基本情況 ...................................................................................................... 27 古鎮(zhèn)地理環(huán)境 ........................................................................................................ 28 古鎮(zhèn)的歷史與文化 ................................................................................................... 29 ....................................................................................................... 32 古鎮(zhèn)的價(jià)值評(píng)述 ...................................................................................................... 38 5 建設(shè)規(guī)模與建設(shè)內(nèi)容 ............................. 39 建設(shè)規(guī)模 ................................................................................................................. 39 建設(shè)內(nèi)容 ................................................................................................................. 42 6 建設(shè)地址及建設(shè)條件 ................................ 46 6． 1 建設(shè)地址 ............................................................................................................... 46 ................................................................................................................. 47 7 總平面規(guī)劃 ....................................... 51 7． 1規(guī)劃目標(biāo) ................................................................................................................ 51 7． 2規(guī)劃原則 ................................................................................................................ 52 7． 3 總平面規(guī)劃 ........................................................................................................... 52 7． 4 各分區(qū)規(guī)劃設(shè)計(jì) .................................................................................................... 54 主要技術(shù)指標(biāo) .......................................................................................................... 57 2 2 8 景觀與建筑設(shè)計(jì) ................................... 57 8． 1 景觀設(shè)計(jì)理念 ........................................................................................................ 57 ....................................................................................................... 58 道路景觀設(shè)計(jì) .......................................................................................................... 58 園區(qū)建筑設(shè)計(jì) .......................................................................................................... 59 .......................................................................................................... 59 標(biāo)識(shí)系統(tǒng)設(shè)計(jì) .......................................................................................................... 61 .......................................................................................................... 61 9 道路交通系統(tǒng) ..................................... 62 9． 1 規(guī)劃原則 ............................................................................................................... 62 總體規(guī)劃 ................................................................................................................. 63 .......................................................................................................... 63 道路工程 ................................................................................................................. 63 10 公用工程規(guī)劃 ..................................... 70 10． 1給排水工程 .......................................................................................................... 71 10． 2電力規(guī)劃 .............................................................................................................. 73 10． 3通信規(guī)劃 .............................................................................................................. 73 10． 4燃?xì)庖?guī)劃 .............................................................................................................. 74 11 環(huán)境保護(hù)、安全及防火 ............................. 75 11． 1環(huán)境影響評(píng)價(jià) ....................................................................................................... 75 ............................................................................................................ 77 12 項(xiàng)目建設(shè)管理與人力資源配置 ........................ 78 12． 1項(xiàng)目建設(shè)管理 ....................................................................................................... 78 ......................................................................................................... 79 13 項(xiàng)目實(shí)施進(jìn)度計(jì)劃及招標(biāo)方案 ........................ 81 13． 1建設(shè)工期： .......................................................................................................... 81 13． 2項(xiàng)目實(shí)施進(jìn)度安排 ................................................................................................ 81 13． 3招標(biāo)方案 .............................................................................................................. 82 14 投資估算 ...................................... 83 14． 1投資估算 .............................................................................................................. 83 .....................................