影響顧客忠誠(chéng)度因素的探析-展示頁(yè)
2025-05-27 02:33本頁(yè)面
【正文】 nd financing, including plex systems engineering, with a highly efficient operating system, which includes the construction of infrastructure, rolling stock configuration , station and train operating rules and other aspects of technology and management. This highspeed railway construction and development from the start of China, summed up the definition of highspeed railway and the main types of highspeed railway construction and development of China39。 development。 highspeed passenger line 錯(cuò)誤 !未指定書簽。 目 錄 1 引言 ..................................................................................................................................1 2 顧客忠誠(chéng)度的概述 ...........................................................................................................1 顧客忠誠(chéng)度的涵義 .....................................................................................................1 顧客忠誠(chéng)度的分類 .....................................................................................................2 顧客忠誠(chéng)度的作用 .....................................................................................................3 降低企業(yè)運(yùn)營(yíng)成本 ............................................................................................3 口碑效應(yīng) ..........................................................................................................3 提高邊際利潤(rùn) ...................................................................................................4 3 影響顧客忠誠(chéng)度的因素分析 ..........................................................................................4 企業(yè)品牌 ..................................................................................................................4 服務(wù)質(zhì)量 ..................................................................................................................5 顧客的滿意度 ...........................................................................................................5 購(gòu)物的方便性 ............................................................................................................5 轉(zhuǎn)換成本的高低 .........................................................................................................5 4 顧客忠誠(chéng)度發(fā)展中存在的問(wèn)題 ......................................................................................6 忽視老顧客的不滿 .....................................................................................................6 提升策略缺乏恒久性 ..................................................................................................6 5 提升顧客忠誠(chéng)度的策略 ..................................................................................................6 打造名牌 ...................................................................................................................6 培養(yǎng)員工的忠誠(chéng)度 .....................................................................................................7 培養(yǎng)供應(yīng)商的忠誠(chéng)度 ..................................................................................................7 構(gòu)建壟斷手段、加大轉(zhuǎn)化成本 ....................................................................................8 倡導(dǎo)符合企業(yè)產(chǎn)品的消費(fèi)觀念 .
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