【正文】 Reference Table of Contents If Lenovo can not upgrade their own enterprises mercial DNA, it will be difficult survive in the international petitive environment. lowpriced beat each other, and the lack of those international enterprise systems, scientific, a longterm multidimensional spacebased game decisionmaking. Therefore, we must want to understand the development gap at first. Evolutionary their business DNA, in the integration resources, improve the panies create value skills. Mark the decision as more point.Enterprise is the concept of DNA from peter Ducker. Lenovo enterprises DNA is still insufficient to support the internationalization of Lenovo. An adapted to international enterprises DNA is not support as a success leader. It depends on the business system. This includes enterprises inside the decisionmaking power, organizational structure, information transmission and incentive mechanism. A healthy enterprises DNA can adapt to the market risk. If Lenovo group want be more successful in the international market it must be reform them business DNA. Commercial enterprises DNA of an enterprise is to determine the direction and life. Lenovo in the international munity can also depend on the success of Lenovo39。Reform Lenovo business DNA for build new pany culture and global development Now, Lenovo Group which is the situation has attracted the attention of petitors. Lenovo has to be done is not in the local market has not yet possible before the firm and petitors have a positive conflict. As Lenovo39。 Secondly use of the product differentiation gradually enters the mainstream market to be successful. When Toyota was get success in the United States mainstream market. Its petitors were hard to market out of there. Instead of the United States car market share declined much.A few years ago the American market is full of heavy car. The car like that are suit for American consumer buying psychology as a car. But Toyota39。Whether in the products or marketing, Lenovo in overseas markets, chose the differences strategy of their own as an international strategy. Japan39。We can continue analogy to Lenovo marketing for a war. As for the war, the most important thing is not win, but fought victory after how appease. This like Lenovo group get strong marketing in international and them double business model are successful attract the customer. So that if Lenovo group can not cash in the same quality service as they are mitment for the customer is Lenovo group ruin upon themselves. The United States and the European market is a mature market. Consumers are rational consumers. If Lenovo rely on the strength of marketing get the original customer. But they are not lets original customer bee loyal consumers. Lenovo is undoubtedly offending consumers. This is a bad news for any business. Such behavior like this is selfdestructive brand image.Now chairman of Lenovo Group Lauded as the core petitiveness of the Lenovo Lenovo39。s customers are big customers, while them personal puters are few customers.Europe and the US market is a highly sophisticated market, consumers have more strong sense of themselves. They are in choosing products more sensibly. The issue of treatment for products problem are harsher. Some dissatisfaction will resort to the law. Consumers have the power to the more sober understanding. In the market, the saturation of the PC products is higher. Market share by several larger panies occupy. Dell, HP, Acer, is Lenovo strong petitor. Lenovo is more strangeness for the customer. More important is local customers are more strangeness for Lenovo. If they are in direct petition Lenovo only has a little chance of winning. Lenovo their advantages, can be more convenient to retain the original IBM39。 four Lenovo39。 Two internal Lenovo is a business forecasts mechanism under a quarter of inaccurate forecasts, after mutualblame。 In establishing agile supply chain there are still an unpredictable mistake, it is the assessment for the land and the bined effect. Which is more important for Lenovo’s development? It is Lenovo by purchasing land in Laikaluona states of the United States. North Carolina will provide cheap land, but it can not provide petitive provider munity. North Carolina has two characteristics: first, agriculture, tobacco production up to 700 million pounds annually, in the states, out of one。s suppliers are in the core of its puter production base in Xiamen next to factories, Lenovo is the need for a global procurement. Now Lenovo ‘s customers outside China39。s global supply chain systems to two point, to balance First, Second is to achieve the lowest cost.Cost pressures bee Lenovo the enormous obstacles in overseas markets. But merging two huge panies in the supply chain integration has existed enormous difficulties. Therefore, Lenovo overseas is still used by IBM39。However, in overseas markets, Lenovo will have to face the original IBM39。 CTO project created with the vendor Lenovo synergy values and customs, and replanning of the procurement logistics network layout, with the supplier39。Lenovo must be know that Stealing Managers isn’t only way to get suitable employees way. Them must be build a good system to mark them own person with ability inside. Even Lenovo group founder to ask the reporter questions also said Lenovo like manger who are group inside. The main reason is Lenovo want to continue them pany culture. Now, Lenovo group face the new position them must be get new employees who get more strong skills as learning new things and strong innovation skills. They must be get good team work skills. In the present case, the Lenovo group faces the biggest difficult problem still is to the internationalization talented person39。Second is Lenovo need more high level int