【正文】 model are successful attract the customer. So that if Lenovo group can not cash in the same quality service as they are mitment for the customer is Lenovo group ruin upon themselves. The United States and the European market is a mature market. Consumers are rational consumers. If Lenovo rely on the strength of marketing get the original customer. But they are not lets original customer bee loyal consumers. Lenovo is undoubtedly offending consumers. This is a bad news for any business. Such behavior like this is selfdestructive brand image.Now, Lenovo Group which is the situation has attracted the attention of petitors. Lenovo has to be done is not in the local market has not yet possible before the firm and petitors have a positive conflict. As Lenovo39。 lowpriced beat each other, and the lack of those international enterprise systems, scientific, a longterm multidimensional spacebased game decisionmaking. Therefore, we must want to understand the development gap at first. Evolutionary their business DNA, in the integration resources, improve the panies create value skills. Mark the decision as more point.Reference Table of ContentsEnterprise is the concept of DNA from peter Ducker. Lenovo enterprises DNA is still insufficient to support the internationalization of Lenovo. An adapted to international enterprises DNA is not support as a success leader. It depends on the business system. This includes enterprises inside the decisionmaking power, organizational structure, information transmission and incentive mechanism. A healthy enterprises DNA can adapt to the market risk. If Lenovo group want be more successful in the international market it must be reform them business DNA. Secondly use of the product differentiation gradually enters the mainstream market to be successful. When Toyota was get success in the United States mainstream market. Its petitors were hard to market out of there. Instead of the United States car market share declined much.Now chairman of Lenovo Group Lauded as the core petitiveness of the Lenovo Lenovo39。 four Lenovo39。s suppliers are in the core of its puter production base in Xiamen next to factories, Lenovo is the need for a global procurement. Now Lenovo ‘s customers outside China39。 CTOSecond is Lenovo need more high level international people to help them if pany wants to successful in the international. He thinks this is very difficult for a local pany.Reform enterprise DNAThe fifth phase of the study is rebinant DNA enterprises time. Its enterprises rooted target countries, to thoroughly international. This stage enterprises need to reconsider the definition and rectification. This time the panies have no points of the country. It is not only to do right for the shareholders of such a simple matter.The fourth stage of learning is to deepen and expand the learning. Foreign brands to enter an unfamiliar market, and in fact created a new brand with a same place. That is, no one knows you。s Thomson acquisition is between pictures of a negative example. Before TCL buy France’s pany Thomson they are not conducted a detailed analysis and study for France’s legal system. In the end TCL encountered big issue in dealing of layoffs in the financing. French law on the protection of layoffs far exceed TCL budget. The oute of the restructuring are not embarrassed.The second phase of the study is aimed at relatively minor issues. The study focused on consumers and the local some unspoken rules. It contains the legal inside. If the analogy to the internationalization of a war, then only can we win the battles mutual understanding. However, the key factor in winning is not the master of public information. Master of public information is necessary, but not pletely conditions. And this public information is that the internationalization of the war is that the macroeconomic environment analysis. So pletely conditions are the local consumer habits, language, unspoken rules, logical thinking and values of the legal system and potential constraints which hidden in the surface. Those in the international war can be viewed as the enemy within the military.Research learning is survey of the target country39。Investigate Lenovo history is not difficult to find that Lenovo development seems get some relationship with China’s political. China’s international will be the Lenovo international. Lenovo is a national feeling of enterprises. 80’s ideas for the national association provide excellent development opportunities. Lenovo catch hold of people’s national feeling and do the right marketing as them general engineer Ni guangnan. Today, China’s international are also give Lenovo provides a strong support.I will take seven parts to written this paper. There are:Learning skills and globalization International employee and Lenovo next steps development Supply chain Global marketing and double operation modeGlobal strategy and differentiation strategyReform Lenovo business DNANew pany culture and global development This will be a system for a pany should be taking on the global way. I want to explain ways to suitable Chinese pany are going to global. Lenovo is a case to learn. International employee and Lenovo next steps developmentGlobal strategy for lenovoStep four: deepen and development learning Reference Table of Contents In my paper I find some area for them strategy try to find a way to suit for this big pany. Research learning Microcosmic learningTCL and France39。Deepen and development learnings notInternational employee and Lenovo next steps developmentOn November 9, 2004, Lenovo group President Liu Chuanzhi speaks frankly at the eighth session of CEO annual meeting, at present the pany has encountered two big difficult problems in the i