【正文】 tion, ine and consumption levels, the per capita GDP of the economy and the Chinese government’s intervention in the situation of more then one investigation. This is one very important point to explain why WarMart so successful. Similarly, Lenovo must be research the target country macro environment Such as politics, economy, population, technology and environment. Lenovo Group on July 26, 2007 in Beijing announced that it will invest 31 million US dollars in India and Mexico for a new manufacturing center, in order to meet these growing demands for puters. Before Lenovo group mark this decision they must be get research about India and Mexico. For example: In recent years the information technology industry in India stress on the bull market, is expected in 2008 India39。s software industry output value of 87 billion US dollars, exports reached 50 billion US dollars, India39。s software industry has bee an important pillar for economic development. The information like that Lenovo group must be known before them marks this decision. Of course Lenovo group must research the government’s intervention in the situation of these two countries. Microcosmic learningThe second phase of the study is aimed at relatively minor issues. The study focused on consumers and the local some unspoken rules. It contains the legal inside. If the analogy to the internationalization of a war, then only can we win the battles mutual understanding. However, the key factor in winning is not the master of public information. Master of public information is necessary, but not pletely conditions. And this public information is that the internationalization of the war is that the macroeconomic environment analysis. So pletely conditions are the local consumer habits, language, unspoken rules, logical thinking and values of the legal system and potential constraints which hidden in the surface. Those in the international war can be viewed as the enemy within the military.Lenovo is the same in acquisition of IBM39。s PC division, Lenovo if learn the American consumer habits, lifestyle, and the legal situation of the values Americans have to understand that it acquired in association with the issue of integration after winning exposed to greater problems. In fact, Lenovo39。s acquisition of IBM39。s PC department does have a big problem.The first is IBM and Lenovo two different cultural conflicts. This situation is inevitable, but before Lenovo buying IBM PC department if Lenovo39。s management was learning the Americans these potential habits and the rules has so understood will be relatively less.You can imagine, if Lenovo Group and the United States in the negotiations of the use of the broken English is cooked then you can imagine people sitting in the two countries will have to work with how great the differences and contradictions. If Lenovo executives level are not study the United States culture and the unspoken rules before they buy IBM PC department so that the major acquisitions will be difficult to continue. TCL and France39。s Thomson acquisition is between pictures of a negative example. Before TCL buy France’s pany Thomson they are not conducted a detailed analysis and study for France’s legal system. In the end TCL encountered big issue in dealing of layoffs in the financing. French law on the protection of layoffs far exceed TCL budget. The oute of the restructuring are not embarrassed.Trail learning The third step is learning phase of the second stage of indepth. The first two stages of learning are to go abroad for the door before a preparatory work. The third phase is learning test water. In this regard WalMart has done quite well. WalMart entered China in 1996 after five years in China did not have open one more supermarket. Is WalMart hasn’t enough money for more supermarket running in China? No, it’s not. It‘s WalMart is doing the trail learning in China. In these five years, WalMart needs further verification by the domestic market analysis and forecasts of expected adjustments and the development of strategic planning. Because of WalMart39。s goal is to open WalMart stores in China each city, perhaps further with the development of an opening in every town. So one trail learning is necessary for WalMart. Lenovo If you want to succeed at the international level, it is the first WalMart to learn patience and ability to learn. Lenovo Group in the United States, Europe, India, Mexico and other countries of the target market has sufficient patience to learn. At this stage of learning is the creation and nurturing of talents localization of management. If you have done research shows that the McDonald39。s and KFC WalMart manager almost no Americans, the United States except shop. WalMart in the fiveyear period not only learning to do business in China, to study the habits of the Chinese people and Chinese people to do things the way they want to also train them in conformity with the standards of the people and in accordance with the standards of the supply chain.So Lenovo in the United States and other targeted countries on the market to do less is to establish their base and develop their own localization of management talent. If Lenovo not build a team in the target country they are hard to quite join the local market. Localization is first step and most important step for the international. If Lenovo failed localization so it is difficult to achieve internationalization. Google appointed KaiFu Lee, vice president for global concurrently president of China is a good example. Google to open the Chinese market to pete and Baidu, he first has to do is a localization team.Deepen and development learningThe fourth stage of learning is to deepen and expand the learning. Foreign brands to enter an unfamiliar market, and in fact created a new brand with a same place. That is, no one knows you。 no one will take the initiative to buy. Therefore, a brand in a local market in order to survive it so successful marketing is essential.In this regard Lenovo marketing done on the more successful. Firstly Lenovo’s sport marketing was successful in global. You can say this point is Lenovo learning from Samsung’s successful experie