【正文】 from the confidence to headhunt from Dell. From Hong Kong to set up plants to in India and Mexico to establish research and development centers. Go to global is more real in the history of the Lenovo. Lenovo take a goal is international is e up very early. Lenovo has been raised from the factory opened in Hong Kong to buy IBM PC department. From list to open research and development base overseas. Summary Global strategy and differentiation strategy216。216。 216。 216。 Lenovo is step by step towards international, to a multinational pany. But deep in the blood of Lenovo pany culture is a good thing or will bee hinder development in the further is a point. Lenovo existing resources and the international strategy Lenovo take are good enough for the international journey.Learning skills and globalization Lenovo Group on July 26, 2007 in Beijing announced that it will invest 31 million US dollars in India and Mexico for a new manufacturing center, in order to meet these growing demands for puters. Before Lenovo group mark this decision they must be get research about India and Mexico. For example: In recent years the information technology industry in India stress on the bull market, is expected in 2008 India39。s PC department does have a big problem.The first is IBM and Lenovo two different cultural conflicts. This situation is inevitable, but before Lenovo buying IBM PC department if Lenovo39。s and KFC WalMart manager almost no Americans, the United States except shop. WalMart in the fiveyear period not only learning to do business in China, to study the habits of the Chinese people and Chinese people to do things the way they want to also train them in conformity with the standards of the people and in accordance with the standards of the supply chain.At this stage, enterprises in the target countries have started smallscale operations. It is a positive petition and petitor’s time. McDonald39。The big problem exists internal of Lenovo is management model. After Lenovo acquisition of IBM39。Lenovo must be know that Stealing Managers isn’t only way to get suitable employees way. Them must be build a good system to mark them own person with ability inside. Even Lenovo group founder to ask the reporter questions also said Lenovo like manger who are group inside. The main reason is Lenovo want to continue them pany culture. Now, Lenovo group face the new position them must be get new employees who get more strong skills as learning new things and strong innovation skills. They must be get good team work skills. Cost pressures bee Lenovo the enormous obstacles in overseas markets. But merging two huge panies in the supply chain integration has existed enormous difficulties. Therefore, Lenovo overseas is still used by IBM39。 Europe and the US market is a highly sophisticated market, consumers have more strong sense of themselves. They are in choosing products more sensibly. The issue of treatment for products problem are harsher. Some dissatisfaction will resort to the law. Consumers have the power to the more sober understanding. In the market, the saturation of the PC products is higher. Market share by several larger panies occupy. Dell, HP, Acer, is Lenovo strong petitor. Lenovo is more strangeness for the customer. More important is local customers are more strangeness for Lenovo. If they are in direct petition Lenovo only has a little chance of winning. Lenovo their advantages, can be more convenient to retain the original IBM39。Whether in the products or marketing, Lenovo in overseas markets, chose the differences strategy of their own as an international strategy. Japan39。Reform Lenovo business DNA for build new pany culture and global development If Lenovo can not upgrade their own enterprises mercial DNA, it will be difficult survive in the international petitive environment. Commercial enterprises DNA of an enterprise is to determine the direction and life. Lenovo in the international munity can also depend on the success of Lenovo39。A few years ago the American market is full of heavy car. The car like that are suit for American consumer buying psychology as a car. But Toyota39。s customers are big customers, while them personal puters are few customers. Two internal Lenovo is a business forecasts mechanism under a quarter of inaccurate forecasts, after mutualblame。s global supply chain systems to two point, to balance First, Second is to achieve the lowest cost. project created with the vendor Lenovo synergy values and customs, and replanning of the procurement logistics network layout, with the supplier39。 tripartite management of the two sides will win unanimously. More or less the Lenovo Group also did not establish applicable to international management of the approach. It is also indicates that Lenovo determined to establish a new management system.s rapid opening of the supermarket chain has been building his management team and rapid reaction supply chain. Theoretically Lenovo in the international market petitors began when awakened positive petition should also establish a strong management team and the localization response agile supply chain. But in fact it39。 Localization is first step and most important step for the international. If Lenovo failed localization so it is difficult to achieve internationalization. Google appointed KaiFu Lee, vice president for global concurrently president of China is a good example. Google to open the Chinese market to pete and Baidu, he first has to do is a localization team.You can imagine, if Lenovo Group and the United States in the negotiations of the use of the broken English is cooked then you can imagine people sitting in the two countries will have to work with how great the differences and contradictions. If Lenovo executives