【正文】 From the history of the development of Lenovo is not difficult to see that. Now Lenovo is on the way which is going to internationalization. They must be facing different risks which are e from different regions and countries every day.s mercial DNA.s deal with Dell and HP mail advertising time of the incident the same attitude. Lenovo should take the stable development as the first choice. The difference in the paralysis of the petitors is a more effective means. Competition in mind is not to put pressure on petitors.s unique success is the choice of a different strategy. Toyota and strong petitors are not for positive conflict. First of all petitors can relax vigilance. At least Toyota can reduce the trouble about legal before it development enough strong.Global strategy and differentiation strategyUndeniably, Lenovo was chosen different operations on the internationalization road. This is a wise move for Lenovo group. Lenovo develop target markets mainly in Europe and the United States, some of the more mature markets. Competitors are more powerful. Lenovo Group on large customers has specific Differential Marketing.Therefore the above address this specific Lenovo marketing information for them own tailored to a difference of an international marketing strategy. Specific performance is now vigorously promoting Lenovo dual business model. And find the Olympic torch in the overseas Chinese. Global marketing and double operation modeGlobal marketing is an important step for an enterprise going to internationalization. Marketing development process is including seven steps. They are Consumers analysis, market analysis, petitor surveys and the analysis of their own advantages, analysis of distribution channels, the formulation of a preliminary marketing programs, economic development and evaluation and revision before the six steps until the formation of a coordination program. The three ponents of global procurement work is poor。 Second, the states of the cotton industry as the crown to Charlotte for the center, around the many small textile industry cities. Lenovo group should do is build a supply chain more quickly then Dell spent more than 20 years established electronic group.Analysis several PC panies which are having more fierce petition with Lenovo group in the international are not difficult to find a problem with Lenovo. That is they are all have more quickly supply chain then Lenovo group has. Dell39。s huge losses and the slow response of the supply chain。s inventory visualization of collaborative management, realtime monitoring of inventory levels, according to Lenovo in the singleproduct production depositors from the original 14 days down to five days。s demand. A pany wants to be really international they must be having international employee first. Now, for Lenovo group the problem is they didn’t get enough international employees to do that work. Lenovo group build up them Research and development center any Headquarters in United States of America. In America Lenovo group feel very hard for looking for the suitable employees who understand Lenovo group culture. About this problem Lenovo get them own solution is improve them request for the new stuffs and change them officer language to English to suit for this problem. This also is the Lenovo speeds up the adoption internationalization advancement a demand.International employee and Lenovo next steps developmentOn November 9, 2004, Lenovo group President Liu Chuanzhi speaks frankly at the eighth session of CEO annual meeting, at present the pany has encountered two big difficult problems in the internationalization advancement: Brand internationalization difficult and the internationalization talented person is deficient. He indicated obtains the success after the Chinese market, the pany in order to seek the achievement the breakthrough, at present is moving towards the internationalization and the multiplication. However meets two major problems in the internationalization advancement: First is the brand internationalization process exceptionally is difficult, before we the brand superiority which form in the Chinese market has vanished, must form the international wellknown brand, must make the very big effort, and needs to have the massive funds.Lenovo listing of the problems facing this series, the reasons for Liu to defeat summed up a word, is listed after the changes are not suited. Still in the management of a small pany means a rationale management listed panies. Now Lenovo whether there is sufficient justification capacity management a multinational? Lenovo seems to be done in this regard also not perfect. The mail incident in the United States is worrying Lenovo in the United States do the preparatory work. DELL salesman wrote in the , buy Lenovo is a disguised form of support to the Chinese government. He hopes to use this speech to persuade Lenovo customers to DELL. This incident will be taken bad influence for Lenovo group in the international. It also reflects Lenovo wasn’t establishing an image suit for consumer mind about multinational panies. s nots sports marketing and event marketing performance to join the TOP program and Olympic soccer star Ronaldinho signed.These are reflected in the Lenovo in this regard made by the marketing efforts. It may Lenovo chairman Yang Yuanqing who is doing business on it.Deepen and development learningLenovo If you want to succeed at the international level, it is the first WalMart to learn patience and ability to learn. Lenovo Group in the United States, Europe, India, Mexico and other countries of the target market has sufficient patience to learn. At this stage of learning is the creation and nurturing of talents localization of management. If you have done researc