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【正文】 Summery Lenovo group is going global is a way of Chinese business are going global. There are must be get five steps to learn. For a pany which is want to going to global the most important thing is learning skills and reform the business DNA and build a new pany culture to suite for new pany. Remember that, you are an international pany now. If you want to be more successful in the international market you must get the international business DNA. You must be a pany and you are not only taking the responsibility for the share holds. Your pany should be take responsibility for the customer who es from all over the world and the people who are e from all over the world. Your pany is not only a pany. It is an international public machine which supplies service for all over the world.Lenovo chairman Yang Yuanqing said for the highspeed flight refueling aircraft to the highspeed driving for car wheels. We can find how difficulty Lenovo group will be take for them reform business DNA.s Toyota Motor Corp. in this respect is the more successful. Today Lenovo faced situation is similar as several years ago Toyota faced. So in this side Lenovo group can learned from Toyota.s biggest customers. As we all know, most of IBM39。Lenovo has to do is to better integrate its internal resources in order to establish agile supply chain. Now there is a big problem inside of Lenovo group is Lenovo’s inside market. An associate director plained, We often encounter a backend motherboards are out of the situation a few weeks, the various district customer manager get goods, Tun goods. The reason, he believed that there are several aspects: 1. Upstream manufacturers Intel and AMD led the industry in price oscillations。s original supply chain system. In China the use of the Lenovo deal set up before the supply chain system. So Lenovo CEO Amelio told the new Lenovo39。Supply chain In the supply chain, Lenovo Group of China there is a clear advantage. In 2000, Lenovo in domestic enterprises in the first successful implementation of the ERP, and then at that time the supply chain management under the leadership of the Department, took two years to plete the project SCM. At the same time, Lenovo started a supply chain management system.The logistics sectorlead VMIs PC debasement emerging the contradictions in the management seem to be quite difficult. So Lenovo headhunt DELL CEO Departure to the CEO of Lenovo Group. Lenovo hopes he has e to a temporary solution to the conflict。s in China began opening large fastfood chain has been established at the time of its raw material supply base in China. WalMart China39。So Lenovo in the United States and other targeted countries on the market to do less is to establish their base and develop their own localization of management talent. If Lenovo not build a team in the target country they are hard to quite join the local market.s management was learning the Americans these potential habits and the rules has so understood will be relatively less.s software industry output value of 87 billion US dollars, exports reached 50 billion US dollars, India39。There are five steps enterprise should be take during them go to globalization. They are five different level learn enterprise will be taken. First three steps are get seedtime. For Lenovo, Last two steps are more impotent. If a pany is not learning before they are going to international. It’s hard to successful. It’s like a student will be study in a new country but he or she can not know anything about that new country he or she is hard to enjoy his or her study. Abstract Reform Lenovo business DNA for build new pany culture and global development Global marketing and double operation mode Introduction Abstract Learning skills and globalization Step two: microcosmic learning Step five: reform enterprise DNA Supply chainIntroduction This is one very important point to explain why WarMart so successful. s PC division, Lenovo if learn the American consumer habits, lifestyle, and the legal situation of the values Americans have to understand that it acquired in association with the issue of integration after winning exposed to greater problems. In fact, Lenovo39。s goal is to open WalMart stores in China each city, perhaps further with the development of an opening in every town. So one trail learning is necessary for WalMart. In this regard Lenovo marketing done on the more successful. Firstly Lenovo’s sport marketing was successful in global. You can say this point is Lenovo learning from Samsung’s successful experience. Lenovo39。s Samsung. It needs of his enterprises in the world is responsible for the country. Need to integrate global resources and the right of consumers around the world responsible. They need to contribute to the munity and they need to foster the image. Samsung done so it Samsung was successfully.In the present case, the Lenovo group faces the biggest difficult problem still is to the internationalization talented person39。However, in overseas markets, Lenovo will have to face the original IBM39。In establishing agile supply chain there are still an unpredictable mistake, it is the assessment for the land and the bined effect. Which is more important for Lenovo’s development? It is Lenovo by purchasing land in Laikaluona states of the United States. North Carolina will provide cheap land, but it can not provide petitive provider munity. North Carolina has two characteristics: first, agriculture, tobacco production up to 700 million pounds annually, in the states, out of one。 We can continue analogy to Lenovo marketing for a war. As for the war, the most important thing is not win, but fought victory after how appease. This like Lenovo group get strong marketing in international and them double business
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