日產(chǎn)汽車公司歐洲市場戰(zhàn)略英文版(完整版)
【正文】 Micra 5/19/2023 33 Marketing Plan ?Remaining the advantage of high quality low price ?Improving the training of the local dealers ?Enlarging the ad. to the southern European countries 5/19/2023 34 OPTION: Bluebird vs. New Micra 5/19/2023 35 5/19/2023 36 Decision: More marketing resources should be allocated to the New Micra 5/19/2023 37 Four principal reasons ? Nissan needs a lowpriced car to obtain big market share in S/E countries due to their price consciousness ? Segment of Supermini car market in S/E countries is the largest one ? No direct petition with other Japanese car makers ? Can extend the production line upwards later 5/19/2023 38 The New Micra marketing strategy ?Objective ?Product ?Price ?Place ?Promotion 5/19/2023 39 The New Micra marketing strategy ?Objective To acquire market share as much as possible 5/19/2023 40 The New Micra marketing strategy ? Product Lowpriced and high quality supermini car 5/19/2023 41 The New Micra marketing strategy ? Price Lower than that of local petitors 5/19/2023 42 The New Micra marketing strategy ? Place To recruit new dealers by favorite policy Train the current local dealers 5/19/2023 43 The New Micra marketing strategy ? Promotion To invest huge funds on advertisements stressing the features of the New Micra To supply marketing funds to the local dealers on their own pr
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