【正文】 s new operating system listed Win7 sales, PC sales market will usher in a new round of sales boom, Lenovo should seize the opportunity and do the sales activity to increase the global demand.3. Growing Pc Market Lenovo enter into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo’s new consumeroriented IdeaPad notebooks and IdeaCentre desktops plement Lenovo’s businessoriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially offered in multiple countries including the ., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, China, the Philippines and Singapore. (Lenovo, 2008)Threat1. Heavy CompetitionLenovo has many strong petitors in the PC market. In order to set up a firm position, the pany must do more effort and some changes.2. Industry Reaching Maturity Technology industry is continuously updated, there are many new products appeared every day. Many little firms will growth. Therefore once the pany no progress, it will be eliminated.3. Software piracy and Clone marketIn modern society, there are some illegal behaviors, such as software piracy and Clone market. This is a heavy blow for the pany operation and development. Strategic challengeFor Lenovo, it exist the challenge of its strong petitors. The challenge needs Lenovo to overe. Solution:For the petitor problems, Lenovo must create more new products, establish their own irreplaceable characteristics, such as Lenovo can produce the Mobile Phone, MP4,MP5 and other IT products, use the quality product with the lowest fee is the most characteristic of Lenovo. In this way, the pany will has petitive strength. Such as focus on the product design, price, function and products diversity.Lenovo must develop speedy to face industry reaching maturity. Before the new petitor appeared, the pany should stand its position solid and getting better, such as improve the product quality, pany can use 5% of funds to the product accessories and system, perfect the management and system, cooperate with the wellknown brands, to seize the overseas market and make themselves more powerful and professional. Strategy Options About the options for a petitive strategy, we can check Appendix3Our purpose is the turnover can exceed 10 billion US dollars in 2010, in order to achieve this goal, we need to set up the plete strategy options. Let’s look at these options. Option 1. Low price strategyUse lowprice stra。 Development? Highly versatile notebook product line? PriceWeakness:? Poor Brand Perception (Global)? Aftersales Services Not Adequate? Lack of international experienceOpportunity:? Import Barrier? Sales Boom? Growing Pc MarketThreat:? Heavy Competition? Industry Reaching Maturity? Software piracy and Clone marketStrength 1. National Image (China)Lenovo already has a strong base in China, with a 29% share of China’s PC market. In 2010, Lenovo became the 2010 Shanghai World Expo puter equipment and system operation services senior sponsor. As an international pany from China, Lenovo is mitted to establish in the international arena, a good image of Chinese enterprises, China national image of the side window. Lenovo is pleased to support the Shanghai World Expo, the worldwide spread of Chinese culture, China and the world to promote the exchange and integration. (Goarticles, 2010) 2. Strong Research amp。Environment factors:Due to the education level, people can understand more and more, in this way, in the modern society, it has bee normal to protect the legal. If the pany make some illegal things, it will be quit the market and customers won’t buy the pany’s product anymore. The ethical is very important, like Lenovo, their value are serve consumers, innovation, faith and fair (Lenovo, 2005). So this entire ethical development tendency is good for Lenovo’s business environment