【正文】 ction Innovations net loss for the quarter reached up to $264 million. Total annual sales of $ billion, a net loss of $226 million, with a fourth quarter loss has further expanded, reaching $264 million. Lenovo39。Bachelor of Arts in Hospitality and Tourism Management QMU BH3213 Strategic ManagementLecturer : Dr. Patrick OoiMatriculation Number : 09008413Date of Submission : 29/07/2010Word Count : 3,750ContentIndexTitlePageIntroductionA brief profile of the panyPurpose statement 223 Strategic AnalysisInternal EnvironmentMission and visionValuesKey factors of success:External Environment AnalysisPESTELFive force analysis Customer analysisCompetitor analysis444456691112SWOT Analysis12 Strategic challengeSolution1515Strategy optionOption Comparative AnalysisRevenue and marketing shareOption selection15171718Implementation and change factors18References20Appendices23 Introduction: A brief profile of the panyLenovo is the biggest IT Company in China market from 1996 to now, and bees the third PC Company in the world after the merge of IBM PCD in 2004.(Aykin, 2007. )Lenovo Group Limited is a Chinesebased multinational puter technology corporation that develops, manufactures and markets desktops and notebook personal puters, workstations, servers, storage drives, IT management software, and related services. Incorporated as Legend in Hong Kong in 1988, Lenovo39。s principal operations are currently located in Beijing, China, Morrisville, North Carolina in the United States, and Singapore, with research centers in those locations, as well as Shanghai, Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa Prefecture, Japan. Lenovo acquired the former IBM PC Company Division, which marketed the ThinkPad line of notebook PCs, in 2005 for approximately $ billion. (Gulfnews, 2010) Source: Created for this assignment. Information from Lenovo pany website 2010In 2009, Lenovo was the fourth largest vendor of personal puters in the world. The pany is the largest seller of PCs in China, with a % share of the China market, according to research firm IDC in July, 2009. It reported annual sales of $ billion for the fiscal year ending 2008/2009 (ending March 31, 2009). (Greenpeace, 2010) Lenovo markets its products directly to consumers, small to medium size businesses, and large enterprises, as well as through online sales, panyowned stores (in China only), chain retailers, and major technology distributors and vendors. (IBMthinkpadt40, 2010)In 2009, founder of Lenovo, Liu chuanzhi returned to Lenovo and worked as chairman. (Conger, 2009. )There are still some problems with Lenovo these years. On May 21, 2009, Lenovo ended March 31 release of the 08/09 fiscal year ended last quarter. Lenovo39。s last quarter net loss of million . dollars, net profit of 120 million . dollars last year. (Gamble, 2007. ). Purpose statement:Source: Created for this assignment. Information from Lenovo pany website 2010Since Lenovo start losing money from 2009, the pany must do some adjustment in order to increase the revenue. This assignment will through analyze the Lenovo pany strategy to find the problems and create the new ideas to enhance pany petition and increase the profit, so our purpose is the turnover can exceed 10 billion . dollars in 2010. Strategic Analysis: Internal Environment: Mission and Vision:Our Mission:Lenovo is one of the world’s largest makers of personal puters. Lenovo Group was formed by acquisition of the former IBM Personal Computing Division. Lenovo pany through develop, manufactures and markets reliable to product highquality, secure and easyto use technology product. The