【正文】 If petent managers are often invited customers to participate in various recreational activities, relations between the two sides to gradually close。problem, maintaining good business relations with customers.Relations Manager is responsible for one or more major customers, the customer all the information focal point to coordinate all the departments of munication are good customer service.s success. Marketing channel is just like the lifeblood of modern enterprises, with the marketing petition, master of the sales channel is equivalent to occupy the market. Excellent distributors of petitive advantage is an important part. Cooperation with distributors, the use of their human, material and financial resources, enterprises can achieve the minimum cost of market access, plete the product flow, and inhibit the entry of petitors products.6. Market stakeholdersFinancial institutions, news media, government, munities, and organizations such as consumer protection, environmental organizations and other kinds of social pressure groups, and businesses are inextricably linked to the existence, for the survival and development of enterprises will have significant impact. Therefore, enterprises need to treat them as a market and the development of public relations as the main means of marketing strategy.The fourth, Relationship Marketing the Chinese enterprises to implement specific strategiesCustomer relationship marketing is the key to a satisfactory longterm business relationship activities, relationship marketing application of the most important thing is to keep abreast of longterm good business relationship with customers all the strategies. 1, the establishment of customer relationship management agencies Establishment of institutions specializing in customer relationship management, business ability to send any of the general manager who, under a number of relationship managers.s reputation in the market is in part formed from the supplier relationship.3. Internal MarketInternal marketing stems from the notion that the staff of the internal market as a business. Any business, to get external customer satisfaction, it must first allow internal staff satisfaction. Only job satisfaction of employees, it may be more efficient and effective for external customers to provide more quality services, and ultimately to the external customer satisfaction. Internal market is not just corporate marketing departments and marketing staff to provide services directly to external customers and other service personnel, which includes all employees. Create value for customers in the production process, any link with low efficiency or low quality will affect the final customer value.4. Competitors in the marketCompetitors on the market, marketing activities, the main purpose is to fight with those who have plementary resources and their collaboration with petitors, to achieve knowledge transfer, resource sharing and more effective use. Various forms of business with petitors to form strategic alliances, R amp。core valueIn the relationship, the customer perceived value and perceived over time. In the formula (1), the price is a shortterm concept, in principle, the delivery of core product delivery. However, the relationship between the cost of the development occurred as the core product and additional services, the utility is in a series of actions, circumstances, and fragments on the experience. In the formula (2), also includes a longterm concept. With the added value is the development of relations experience. Typically, the added value is seen as the core value attached to certain things. Core values ??in the interactive process should not be poor and not timely services of added value generated by a negative offset.In short, successful relationship marketing strategies relationship marketing requires planning process taking into account our analysis of the three processes. Interaction is the core of relationship marketing, relationship marketing is the process of dialogue munication side, the value of the process is the result of relationship marketing. If the process of customer value has not been carefully analyzed, in the interactive process is very prone to errors and inappropriate actions. If the process of dialogue and interaction conflicts, the value of the process is very easy to produce negative results, as customers may be conflicting signals and not empty promises. Interaction, dialogue and value of the triple form of relationship marketing, relationship marketing, the implementation of the effect depends on the organic integration of these three processes.The Third, the market model of relationship marketingMarket model of relationship marketing relationship marketing marketing outlines the scope of activities. In the relationship marketing concept, a business must deal with the following six submarket relationships: customer markets, supplier markets, the internal market, the petitor39。processbodiesEnterprises are an important part of society, its activities must be subject to the impact of government regulations and constraints in dealing with government relations, panies should adopt a positive attitude, consciously abide by national regulations, and assist in all countries face kinds of ways and means to solve the problem. Relationship marketing theory: If the business active collaboration with the Government to establish the ideological coexistence and mon prosperity, the state will develop a regulation on the rationalization of marketing activities, to avoid contradictions, to help marketers create and distribute the value of the policy. Modern marketing has a very wide range of stakeholders and internal staff is also an important aspect of relationship marketing. Coordinate the relationship with these organizations to establish good relations with employees, we can provide a guarantee for the realization of business goals.Relationship mar