星巴克英文介紹(參考版)
2025-06-26 19:28本頁(yè)面
【正文】 Establish Starbucks as the premier purveyor of the finest coffee in the world.’ Facing with the petition from the coffee industry, the convenience store, fast food restaurant and coffee machine, Starbucks have a long way to go in the future.
Solution? Starbucks should take price discrimination strategy, which means it should offer products with different price levels for people with different ine level.? Starbucks should set up a road map to achieve diversification, not only sell coffee , but also the cake, fruit salad and so on. ? Starbucks should have regular research for the better understanding of its petitors and better service for its consumers.
8 。 Both Italian and Latin American taste, to meet the different tastes of consumers. (4) New product development and innovationStarbucks in the innovation has been walking in the front of the coffee chain, from cappuccino, frappuccino, coffee taste beer and other new creative great success, to the invested heavily to espresso extraction technology research and development success, all show that the Starbucks in innovation has a lot of advantages. Starbucks is also in the internationalization and localization between seek a natural fusion, in March 2010, Starbucks will be unique Starbucks experience further extends to the Chinese consumers favorite tea drinks field, which contains Chinese tea and exotic tea two kinds of tea products, including nine precipitated in the global tea drink Starbucks on the rich experience. (5) Considerate customer serviceIn the service process, Starbucks implement a constant system of the one to one, really sincere service for client consider. (6) Store location advantageFully occupy the favorable business circle. For coffee retail sector, good location is set up shop a very important ponent of success, Starbucks coffee in the store location is in the center of the basic choice or prosperous business people crowded sections, and strive to make customers anytime, anywhere can find Starbucks. l Weaknesses(1)The short of capitalWhenever Starbucks plan to open a new shop, it would al
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