企業(yè)戰(zhàn)略管理2(2)-wenkub.com
2025-01-13 11:19 本頁面
【正文】 ? The consensus is that the ?financial‘ and governance aspects are most easily established, 人們一致認(rèn)為“財(cái)政”和管理方面是最容易確定的 ? followed by ?environmental‘ 其次“環(huán)境”方面 ? with ?social‘ as the most challenging… 最大的挑戰(zhàn)是“社會(huì)”方面 TBL adds strategic value 三條底線增加戰(zhàn)略價(jià)值 ? Businesses choose to report for many strategic reasons. 企業(yè)因多種戰(zhàn)略原因而選擇報(bào)告 ? If used effectively, the TBL approach and reporting have the potential to: 若有效應(yīng)用三條底線方法和報(bào)告，具有下列可能性： – Build stakeholder relationships based on shared values, trust, and integrity 在共同的價(jià)值觀、信任和誠實(shí)的基礎(chǔ)上建立利益相關(guān)者之間的關(guān)系 – Manage risks by identifying areas of concern to stakeholders and being able to deal with them proactively rather than reactively 通過確認(rèn)對(duì)利益相關(guān)者所關(guān)心的領(lǐng)域，并能夠積極主動(dòng)、而非被動(dòng)地處理問題的方法進(jìn)行風(fēng)險(xiǎn)管理 Exercise 5 練習(xí) 5 ? How could your business use TBL to strategic advantage? 企業(yè)如何應(yīng)用三條底線獲取戰(zhàn)略優(yōu)勢？ ? Share your ideas with your group, and one good example with the class. 與組員分享你的觀點(diǎn)，然后每個(gè)小組選一個(gè)好的例子跟全班同學(xué)分享。 Global Priorities for Business 企業(yè)全球優(yōu)先考慮的事 Major Challenges in 2021 2021年的主要挑戰(zhàn) 31% 39% 24% Incr. flexibility amp。 Mission 目標(biāo)和任務(wù)（ 愿景和使命）的要素 Vision and Mission statements vary in 目標(biāo)（愿景）和任務(wù)（使命）陳述分別表現(xiàn)在 … ? Length 長度 ? Content 內(nèi)容 ? Format 形式 ? Specificity 具體性 ? Best if short amp。 mission statements anticipate customers 好的愿景和使命陳述體現(xiàn)了對(duì)顧客的預(yù)期 ? Identify customer needs 確定顧客的需求 ? Provide product/service to meet needs 提供產(chǎn)品 /服務(wù)滿足這些需求 ?ATamp。 future directed, worthy of time, support, and investment 讓人感覺到企業(yè)經(jīng)營的成功、以現(xiàn)時(shí)和未來導(dǎo)向、值得為之付出時(shí)間、給予支持和進(jìn)行投資 Characteristics of Vision amp。 mission statements: 有效的目標(biāo)和任務(wù)陳述 ? Broad in scope 范圍廣 ? Generate range of feasible strategic alternatives 制定一系列切實(shí)可行 的戰(zhàn)略備選方案 ? Not too specific 不要過于具體 ? Reconcile interests among diverse stakeholders 協(xié)調(diào)不同利益相關(guān)者之間的利益 ? Are critical to strategy and business growth對(duì)于 戰(zhàn)略和企業(yè)發(fā)展至關(guān)重要 ? Important for market, customer amp。 Mission 目標(biāo)（愿景）和任務(wù)（使命）特征 According to McGinnis, Vision amp。 Mission statement for your business 根據(jù)課本中列出的基本要素為你自己的企業(yè)制定愿景與使命 ? Select one example from your group to share with the class 每個(gè)小組挑選一個(gè)案例與全班同學(xué)分享 Strategy as Art 作為藝術(shù)的戰(zhàn)略 ? Balance of intuition amp。 mitment 發(fā)展共同的利益和義務(wù) ? Focus on opportu
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