【正文】 ingenuity and initiative to make closer to consumers, the decision to market faster response. Emerce, focusing on service, but electronic means. Emerce can also be said of electronic services, the Inter to the service of humanity, the core service is not technology, but the corporate culture, quality of the staff。 neither the technology nor the emerging markets, but lack of talent. The twinkling of an eye and talent for the future to plug the wings of imagination. ? McKinsey amp。s imagination and creativity, produced under the concept of smallscale production of collectivism, it is difficult to form business cohesion. Now the petition is intense, and survival of the fittest as the new rules of the game, our pany39。s leaders, of course you need to lead the planning and specific projects, but your 東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計（論文） 譯文 4 responsibilities also include leading the staff, the establishment of work teams, and the creation of highperformance corporate culture. GE Jack Welch, former CEO also said: Our vitality curve is able to function effectively, because we spent a decade in our enterprise to establish a performance culture. From our point of view of corporate culture development status, can only say that the end is still in a relatively level, the corporate culture strategy did not receive due attention, the cultivation of corporate culture, lack of guidance systems theory, corporate culture, most of the traditional culture in the enterprise the epitome of such enterprises often lack vitality, dead, suffering from a lack of excellent sense, may be severe centrifugal serious. Overall there are more defects in our corporate culture phenomenon with error, our corporate culture mon errors are: 1, the phenomenon of cultural obscurantism. Such phenomenon is mon in those autocratic leaders or operational problems of the enterprise. Performance of the leaders of the extreme stress on certain cultural values, education and means to promote radical. It is because the causes of most of the leaders hope to achieve within the enterprise. 2, no cultural phenomenon. Usually presents panies have a very strict system and the various rules and regulations. The system provides for employees to do and not do, but there is no clear cultural ideas and values advocate, neglect of education and training of employees. Such phenomena generate up to industrial manufacturing panies, most of the causes of quality is not high because the leaders themselves, or lack of understanding of corporate culture. Or want to cover up some kind of cult of the individual facts. Such enterprises are usually easy to produce leaders of the blind worship or silent on the situation. 3, the ideal culture phenomenon. It is mon in those with young people as the main force of the emerging entrepreneurial panies. Manifestations of these panies will make some unrealistic ambitions and cultural ideals, its advocacy of the concept will be a kind of beyond the enterprise to transform the world39。 marketoriented reform, making the planned economy era the formation of corporate culture and old ways, old routines often fail。s image and spirit. Establish a good corporate image, corporate culture needs support. Modern business, from leadership to staff quality, from product quality to management facilities, from the environment to the product development, permeates cultural factors, all reflect the corporate image. Good corporate image (the goodwill) is itself an intangible wealth and assets in order to display the brand effect won the social and public support, in line with modern public relations and marketing theory. From the look of modern management theory, reflect the spirit of enterprise groups, the ideal goal, showing the direction of development of enterprises and business purposes, and on behalf of the pany39。s ability to obtain and habits, including the plex whole. As a sub culture of the corporate culture, the survival and development of the enterprise also plays an important role. Commodity economy and corporate culture is the product of a market economy, in line with the objective laws of market economy, reflects the pany39。在信息時代和網(wǎng)絡(luò)條件下，新的經(jīng)濟(jì)形態(tài)產(chǎn)生了許多新的管理思想和管理方法，例如柔性制造、分布式制造、敏捷生產(chǎn)、企業(yè)流程重組、學(xué)習(xí)型組織、制造資源計劃等新思想新方法。首先，企業(yè)組織結(jié)構(gòu)要由原來的金字塔式、自上而下、遞 階控制的組織結(jié)構(gòu)向新型的網(wǎng)絡(luò)組織結(jié)構(gòu)轉(zhuǎn)化。 電子商務(wù)，重在服務(wù)，電子不過是手段。技術(shù)的半衰期一直在縮短。對于那些在電子商務(wù)方面獨領(lǐng)風(fēng)騷的企業(yè)而言，最短缺的既不是原材料，也不是資金；既不是技術(shù)，也不是新興市場，而是人才的