淺析豐田公司國(guó)際營(yíng)銷(xiāo)策略-資料下載頁(yè)
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【導(dǎo)讀】隨著社會(huì)經(jīng)濟(jì)的發(fā)展，人們對(duì)汽車(chē)的需求逐年增加。汽車(chē)作為一個(gè)跨時(shí)代的標(biāo)。志已經(jīng)崛起，全球汽車(chē)版圖的變化，引起市場(chǎng)極大的關(guān)注。豐田公司如今能取得如此大的成。就，這與它的營(yíng)銷(xiāo)策略有著密切的關(guān)系。是分銷(xiāo)渠道基本理念。第三是市場(chǎng)定位概念。第三章節(jié)闡述了豐田的發(fā)展史和豐田營(yíng)銷(xiāo)相關(guān)。第四第五章節(jié)重點(diǎn)論述了豐田公司的營(yíng)銷(xiāo)策略，如產(chǎn)品擴(kuò)張策略、產(chǎn)品系列分銷(xiāo)制、標(biāo)準(zhǔn)化營(yíng)銷(xiāo)流程等。從中得到相關(guān)啟示，為我國(guó)汽車(chē)行業(yè)進(jìn)一步發(fā)展提供借鑒和建議。
【正文】 de world, we must get ourselves familiar with the international market. Get well known of what to product and product for whom. To yota enterprise puts undue emphasis on immediate interests and longterm interests. China should also use the whole strategy to guide the marketing strategy, which can plement each other and help each other forward. 6. Conclusion Through this paper we find that the cars of Toyota have better products quality and special marketing strategy. Toyota has a worldwide reputation for its marketing strategy. Toyota’s cars have been sold all over the world. This paper analyses several marketing ideals such as product strategy, price strategy, distribution strategy and promotion strategy and so on. Combining with the international market, it analyses related marketing knowledge. The reason why Toyota could rapidly open the international market is that the pany successfully uses the strategy management. And it sticks to the strategic constancy and flexible strategy. Lean production created by Toyota is a tremendous contribution in the history of management. And this production provide people the Practical and affordable cars. Flexible marketing strategy has bridged between Toyota’s product and the customers. At last, Toyota enterprise puts undue emphasis on immediate interests and longterm interests. One of the suggestions to China is that China should also use the whole strategy to guide the marketing strategy, which can plement each other and help each other forward. At last, it could achieve success. Faced with the market petition Toyota adopts price war to dominate the market. This loss is temporary. But the most important is that they can make considerable market share, which can promote its large production ability. Reduction in cost of production due to a large number of items produced. But we should also recognize the risk of the price war. Toyota ranked the sixth place in the world39。s 500 top panies .Toyota products are exporting to the rest of the world, not only because of high product quality but also thanks to its unique marketing strategy. Bibliography [1]史自力 .借鑒日本汽 車(chē)經(jīng)驗(yàn) [J].中國(guó)汽車(chē)報(bào) .20xx，（ 5） [2]徐德志 .日本企業(yè)的成功策略（第 2 版） [M]．廣州：廣東旅游出版社， 1996. [3]包銘心、陳小悅、莫禮訓(xùn)、菲利普 .國(guó)際管理教程與案例（第 5版） [M].北京：機(jī)械工業(yè)出版社， 20xx. [4]秦遠(yuǎn)建，胡繼靈，林根祥 .企業(yè)戰(zhàn)略管理 [M]．武漢：武漢理工大學(xué)出版社， 20xx. [5]鄭吉昌 .知識(shí)經(jīng)濟(jì)條件下國(guó)際營(yíng)銷(xiāo)渠道變革趨勢(shì)與策略 [J].外國(guó)經(jīng)濟(jì)與管理，20xx，（ 8） [6]Net1: 周孫鋒 ， 基于 4Ps 理論 研究豐田 公司在中國(guó) 的營(yíng)銷(xiāo)戰(zhàn)略 ， [7]Net2: Wikipedia， 豐田國(guó)際化戰(zhàn)略決策 ， [8]Net3: 王月輝 ， 日本企業(yè)市場(chǎng)營(yíng)銷(xiāo)戰(zhàn) ， [9]Net4: 樣賽， 豐田汽車(chē)公司的營(yíng)銷(xiāo)策略分析 ， [10]Net5: 余永式， 國(guó)際市場(chǎng)營(yíng)銷(xiāo) ，
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