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r 11 / Slide 67 Training Discussion Leaders ? The actions of discussion leaders can “make or break” the decision. ? The use of roleplaying training to develop the leadership skills of discussion leaders can increase the quality and acceptance of group decisions. ? People learn a variety of skills in discussion leader training. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 68 Stimulating and Managing Controversy ? There are a variety of ways to stimulate controversy in decisionmaking groups: – Incorporating members with diverse ideas and backgrounds. – Forming subgroups to “tear the problem apart.” – Establishing norms that favour the open sharing of information. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 69 Stimulating and Managing Controversy (continued) ? These tactics must be managed carefully to ensure that open conflict does not occur. ? A devil’s advocate can be appointed to identify and challenge the weaknesses of a proposed plan or strategy. ? The controversy promoted by the devil’s advocate improves decision quality. ? To be effective, the advocate must present his or her views in an objective, unemotional manner. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 70 Traditional Brainstorming ? Brainstorming is an attempt to increase the number of creative solution alternatives to problems by focusing on idea generation rather than evaluation. ? It was originally conceived as a group technique. ? Research has shown that individuals working alone tend to generate more ideas than when in groups. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 71 Traditional Brainstorming (continued) ? Brainstorming can provide advantages beyond the mere number of ideas generated. ? It has been shown to result in creative and business advantages. ? At IDEO, brainstorming shapes anizational culture, helps retain good talent, and contributes to client confidence. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 72 Electronic Brainstorming ? Electronic brainstorming uses putermediated technology to improve traditional brainstorming practices. ? What happens if people brainstorm as an electronic group? ? Once over the size of two members, electronic brainstorming groups perform better than facetoface groups in terms of both quantity and quality of ideas. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 73 Electronic Brainstorming (continued) ? As electronic groups get larger, they tend to produce more ideas, but the ideasperperson remains stable. ? As facetoface groups get larger, fewer and fewer ideas per person are generated. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 74 Nominal Group Technique (NGT) ? A structured group decisionmaking technique in which ideas are generated without group interaction and then systematically evaluated by the group. ? NGT separates the generation of ideas from their evaluation. ? The main disadvantage is the time and resources required to assemble the group for facetoface interaction. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 75 The Delphi Technique ? A method of pooling a large number of expert judgments by using a series of increasingly refined questionnaires. ? It relies solely on a nominal group – participants do not engage in facetoface interaction. ? Experts provide anizational decision makers with information but do not participate in the actual decision making. Copyright 169。 2023 Pearson Canada Inc. Chapter 11 / Slide 76 The Delphi Technique (continued) ? The heart of Delphi is a series of questionnaires sent to respondents. ? The main disadvantage is the rather lengthy time frame involved in the questionnaire phases. ? Its effectiveness depends on the writing skills of respondents and their interest in the problem. ? It is an efficient method of pooling a large number of expert judgments while avoiding the problems of conformity and domination that occur in interacting groups. Copyright 169。 2023 Pearson Canada Inc. 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