第3章--道德與社會責(zé)任-資料下載頁
2025-08-16 01:44本頁面
【正文】 . – Corporations are not independent entities responsible only to stockholders. – Firms have a moral responsibility to larger society to bee involved in social, legal, and political issues. – “To do the right thing” Exhibit 5–1 To Whom is Management Responsible? Exhibit 5–2 Arguments For and Against Social Responsibility ? For – Public expectations – Longrun profits – Ethical obligation – Public image – Better environment – Discouragement of further governmental regulation – Balance of responsibility and power – Stockholder interests – Possession of resources – Superiority of prevention over cure ? Against – Violation of profit maximization – Dilution of purpose – Costs – Too much power – Lack of skills – Lack of accountability From Obligation to Responsiveness to Responsibility ? Social Obligation – The obligation of a business to meet its economic and legal responsibilities and nothing more. ? Social Responsiveness – When a firm engages in social actions in response to some popular social need. ? Social Responsibility – A business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. Exhibit 5–3 Social Responsibility versus Social Responsiveness Social Responsibility Social Responsiveness Major consideration Ethical Pragmatic Focus Ends Means Emphasis Obligation Responses Decision framework Long term Medium and short term Source: Adapted from . Wartick and . Cochran, “The Evolution of the Corporate Social Performance Model,” Academy of Management Review, October 1985, p. 766. Does Social Responsibility Pay? ? Studies appear to show a positive relationship between social involvement and the economic performance of firms. – Difficulties in defining and measuring “social responsibility” and “economic performance raise issues of validity and causation in the studies. – Mutual funds using social screening in investment decisions slightly outperformed other mutual funds. ? A general conclusion is that a firm’s social actions do not harm its longterm performance. Exhibit 5–4 Social Investing Source: Social Investment Forum Foundation. Corporate Social Responsibility 道德與崇尚道德的管理 管理者道德行為的影響因素 提升員工道德修養(yǎng)的途徑 社會責(zé)任與利潤取向 思考題 41 ？在商業(yè)道德方面存在哪些觀點？ ？你認(rèn)為應(yīng)從哪些方面入手加強(qiáng)中國的商業(yè)道德建設(shè)？ ？ ？ ？ ？社會責(zé)任與社會義務(wù)、社會反應(yīng)有何區(qū)別？ ？ ？ 思考題
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