平安保險(xiǎn)公司客戶關(guān)系管理存在問題及其原因的分析-資料下載頁
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【正文】 2002,(08)[2] [J]. 科技進(jìn)步與對(duì)策, 2003,(18) [3] ，中國企業(yè)報(bào)，[4] [M]， [5] 平安保險(xiǎn)公司內(nèi)部刊物[6] ?客戶關(guān)系管理(CRM)與現(xiàn)代市場營銷，信息與電腦,[7] [D]，2006[8] [J]. IT經(jīng)理世界, 2004,(14)Ping An Insurance Company Customer Relationship Management Exists Questions and Reasons Analysis QU ZhaohongSchool of Economics and Management, Harbin Engineering University, Harbin (150001)AbstractThe level of People’s material life are improving, along with consumers’ expense idea changing, then the enterprise value core also replaces for customer satisfaction. Under this economic conceptbackground, customer relationship management bees into the focal point of enterprise total strategy. But the magnificent achievement Ping An Insurance Company actually has the massive insufficienciesin the customer relations management aspect, staff39。s job objective deviation, maintains and promotesthe customer strategy to be short, the customer relationship management system management system software and hardware be inadequate, so forth the questions are mainly because pany39。s management idea and the management organizational structure does not suit the market current environment. Therefore, it is an urgent matter that diagnosing thoroughly the question of customer relationship management in the current pany is enhancing the enterprise operating results and the pany longterm high speed development.Key words: Ping An Insurance。 Customer Relationship Management。 enterprise valu
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