商務(wù)英語(yǔ)課件tutorial_-資料下載頁(yè)
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【正文】 se: Radio and television are examples of addressable media. (2) The underlying munications model for personal contact sales is to . (3) Describe the defining characteristic of product information searches on the Web. (4) What danger is faced by large firms that do not acknowledge and use the Web’s capability for meaningful twoway munication with their customers? (5) What term(s) define the process when an online music store such as CDnow gathers information about its customer’s purchase patterns and preferences, and then uses that information to improve the customer’s shopping experience? (6) The practice of sending messages to people who have requested information on a particular topic is part of what marketing strategy? (7) True or False: An offer to help Web users in some way or offer value in exchange for those users viewing an ad is called rational branding. Tutorial 4 QUICK CHECK 4 (1)判斷對(duì)或錯(cuò)：收音機(jī)和電視機(jī)屬于有址媒缽。 (2)個(gè)人聯(lián)系銷售屬于哪種交流模式 ? (3)通過(guò) Web 查找產(chǎn)品信息的過(guò)程有何特性 ?. (4)如果大公司未能認(rèn)識(shí)到 Web的特性并且通過(guò)該特性來(lái)和客戶進(jìn)行雙向交流，它們將面臨什么樣的危險(xiǎn) ? (5)哪個(gè)術(shù)語(yǔ)可定義下述過(guò)程：對(duì)于 CDNow之類的在線音樂(lè)商店，它搜集其客戶在購(gòu)買方式和購(gòu)買習(xí)慣方面的信息，然后通過(guò)該信息來(lái)完善客戶的購(gòu)物體驗(yàn) ? (6)如果客戶主動(dòng)要求獲得某方面的信息，那么向他們發(fā)送含有該方面信息的電子郵件的做法是哪種營(yíng)銷策略的一部分 ? (7)判斷對(duì)或錯(cuò)：以某種形式提供有助于 Web用戶的服務(wù)或價(jià)值，作為交換，這些用戶要瀏覽廣告。這種服務(wù)被稱為理性品牌策略。
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