【正文】
amp。1 BYTE雜誌特刊,第19期,第三波文化事業(yè),民82年。[6] 游家倫,”IBM電子商務(wù)介紹”,EC技術(shù)研討會,亞東工專,民87年。[7] 經(jīng)濟部中小企業(yè)白皮書,經(jīng)濟部發(fā)行,民88年。[8] 劉政章、溫光偉,在網(wǎng)際網(wǎng)路線上即時性個人化廣告的影響,第九屆國際資訊管理學(xué)術(shù)研討會,元智大學(xué),民87年。[9] Barra, M., Cattaneo, G., Negro, A. and Scarano, V., Symmetric adaptive customer modeling in an electronic store, Third IEEE Symposium on Computers and Communications, pp. 348 352, 1998.[10] Bogonikolos, N.。 Fragoudis, D.。 Likothanassis, S., ARCHIMIDES: an intelligent agent for adaptivepersonalized navigation within a WEB server, The 32nd Annual Hawaii International Conference on Systems Sciences, pp. 19, 1999. [11] Jackson, R. and Wang, P., Strategic Database Marketing: An Overview, Strategic Database Marketing, NTC Business Books, Lincolnwood, Ill., pp. 1321, 1995.[12] Kalakota, R. and Whinston, A. B., Electronic Commerce: A Manager’s Guide, AddisonWesley, 1996.[13] Hong, T., Jeng, R. and Chen, W., Internet Computing on Decision Support Systems, Proceeding of 1997 IEEE International Conference on SMC, Orlando, FL, pp. 106110, 1997. [14] Khan, I. and Card, ., Personal Adaptive Web agent: a tool for information filtering, IEEE Canadian Conference on Electrical and Computer Engineering, , 1997.[15] Yu, ., Data mining and personalization technologies, 6th International Conference on Database Systems for Advanced Applications, pp. 613, 1999.[16] Zaiane, ., Xin, M. and Han, J., Discovering Web access patterns and trends by applying OLAP and data mining technology on Web logs, IEEE International Forum on Research and Technology Advances in Digital Libraries, pp. 1929, 1998.