競爭戰(zhàn)略新突破：來自低成本與差異化的融合-資料下載頁
2025-06-27 21:55本頁面
【正文】 種傳統(tǒng)競爭戰(zhàn)略的基本框架中而難以突破，今天單一的競爭優(yōu)勢極易被仿效和超越，低成本與差異化如果只在企業(yè)生產(chǎn)或營銷的層面確實將是“兩難”的問題，但上升到層次以外考慮戰(zhàn)略協(xié)同作用，從網(wǎng)上、鏈上、關(guān)聯(lián)性上去共享利潤成果和傳遞成本優(yōu)勢，即可建立最持久的競爭優(yōu)勢——不斷創(chuàng)新、持續(xù)升級、多樣化的競爭優(yōu)勢，論者通過以上的SOD戰(zhàn)略模式與應(yīng)用研究旨在拓展尋求競爭優(yōu)勢的視角，從國家、區(qū)域、產(chǎn)業(yè)、企業(yè)間、業(yè)務(wù)單元甚至產(chǎn)品服務(wù)上，層層剝離，步步分析，以整合的眼光去突破單一的競爭優(yōu)勢，提高了競爭優(yōu)勢的數(shù)量、質(zhì)量、和種類，從多層面上達(dá)到競爭優(yōu)勢的持續(xù)改善和自我升級。尤其在環(huán)境巨變的今天，這種不斷創(chuàng)新、持續(xù)升級、多樣化的競爭優(yōu)勢是我國企業(yè)將挑戰(zhàn)化為機遇的平臺，SOD戰(zhàn)略模式的提出旨在對我國的企業(yè)探尋這些競爭優(yōu)勢超越國際競爭有所裨益,希望本文是低成本與差異化融合這一新方法的開場白，能為我們更深入研究作些鋪墊?！矃⒖嘉墨I(xiàn)〕〔1〕Michael Porter:Competitive Advantage of Nations，The Free Press, 1990〔2〕Philip Kotler：Marketing Management，PrenticeHall International，〔3〕Charles , Roger Vardan, Robert Pethick and Jamal ElHout： RapidResponse Capability in ValueChain Design ， WINTER 2002, MIT sloan Management, 69－75〔4〕[美] BJoseph PineⅡ, JamesHGilmore:《The Experience Economy》,Harvard business Press, 2001〔5〕[美]B約瑟夫派恩著：《大規(guī)模定制－企業(yè)競爭的新前沿》，中國人民大學(xué)出版社1999?！?〕[美]施密特（SchmittDH）著：《體驗式營銷》，張愉等譯，北京，中國三峽出版社，20010第一版〔7〕韻江等：“基于環(huán)境和核心能力和互動戰(zhàn)略探析”，《經(jīng)濟(jì)管理新管理》2002年第16期5052〔8〕儲小平、李樺，“中小企業(yè)集群理論研究述評”,《中國工業(yè)經(jīng)濟(jì)》2002年第8期 New Breakthrough of the Competition Strategy: Synthesizing Overall Cost Leadership and DifferentiationYUN Jiang(Dongbei University of Finance and Economics, Dalian 116025, China)Abstract: This paper, first querys to traditional three basic petitive strategic theory, then refutes the argument that low cost is hard to be patible with differentiation. Based on this , the author puts forward four aspects analyzing model——Synthesizing Overall Cost Leadership and Differentiation——abbreviated as SOD strategic model. The core idea of SOD lies in improving the quantity, quality and lasting strength of petitive advantage by breaking space aspects and time dimensions. Furthermore, it explicates significant functions of this model on improving the quantity and lasting strength of petitive advantage. And according to this theoretical framework, this article enumerates and analyzes some application cases. Finally, some countermeasures and suggestions have been put forth so as to successfully establish various longlasting petitive advantage for our Chinese enterprises .Key Words: overall cost leadership differentiation synthesizing overall cost leadership and differentiation petitive advantage petitive strategy作者：韻江 通訊地址： 東北財經(jīng)大學(xué)工商管理學(xué)院or 東北財經(jīng)大學(xué)研究生部2001郵編：116025電話：0411—4713439 0411—4713757Email: yunjiang@ stellar5007@9 /
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