商務(wù)英語(yǔ)ubppt課件-資料下載頁(yè)
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【正文】 準(zhǔn)備好歡迎信息和線路。 itinerary [ai‘tin?r?ri] n. 旅程的 線路 /指南 ,游記 a. 巡回的 ,游歷的 ,旅程的? He has some more places to visit on his itinerary. 他在旅途中還有幾個(gè)地方要游覽。Final brief for Skoda staff, venue, vehicle management staff. 召集斯柯達(dá)公司員工以及發(fā)布會(huì)場(chǎng)地和車輛管理人員舉行最后情況通報(bào)會(huì)。Ensuring all equipment, branding displays and paperwork etc. are transported to venue. 確保設(shè)備，品牌陳列和一些文件送到活動(dòng)場(chǎng)地。 Text study38Organising a PR event Reading At the event? Ensure everything runs smoothly.? (6)…? (7)…? Enjoy yourself.( F ) Ensure all guests have access to information/personel/products.( B ) Be available to answer questions on all aspects of products/brands.At the eventEnsure everything runs smoothly. 確保一切運(yùn)轉(zhuǎn)正常。Ensure all guests have access to information/ personnel/ products. 確保所有來(lái)賓都可以看到信息，人員和產(chǎn)品。have access to 接近的機(jī)會(huì)，能使用? have free access to the library’s scientific literature 有免費(fèi)使用圖書(shū)館科學(xué)文獻(xiàn)的機(jī)會(huì)Be available to answer questions on all aspects of products/ brands. 能夠回答有關(guān)產(chǎn)品和品牌的各種問(wèn)題。be available — 可以得到的 , 在這里指，如果來(lái)賓有問(wèn)題要問(wèn)，公司要有相關(guān)的人員在場(chǎng)。Enjoy yourself. 好好享受這次活動(dòng)了。 Text studyOrganising a PR event Speaking 40② Work in pairs. Your pany is launching a new product in four months’ time. Agree on the following details. Then present your ideas to the class. ? the name of the product? the venue for the launch? the date and time of the event? some details of the event programme? a final date for returning replies 41Reference expressions?meet the promotional requirements?publicise product launch information?place advertising in newspapers?ensure that you hit the market target you are aiming for?create market success?in the most timely and cost effective way?provide guidelines for the timing of all aspects of the launch?present your product and pany with the very best image possible?ensure that no delays occur that couldadversely affect your product in the market?keep your launch on track?盡可能展示出你的產(chǎn)品和公司的最好形象 ?確保不出現(xiàn)可能嚴(yán)重影響產(chǎn)品銷售的延誤 ?符合促銷要求 ?宣傳產(chǎn)品發(fā)布信息 ?在報(bào)紙上做廣告 ?確保取得瞄準(zhǔn)的目標(biāo)市場(chǎng) ?取得市場(chǎng)成功 ?以最為及時(shí)，取得最大成本效益的方式 ?為安排發(fā)布會(huì)各方面的具體時(shí)間提供指導(dǎo) ?隨時(shí)跟蹤發(fā)布會(huì)的情況 ③ Write a formal letter inviting a journalist to the launch. Write 120140 words. Include the five points above.Organising a PR event WritingDear Mr DowneI am pleased to be able to invite you to the launch of English Tomorrow, the exciting new multilevel CDROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3pm on 25th July at the Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover the designers – Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any question you may have.I do hope your schedule will allow you to accept your invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR manager43Homework 8Items Contents SelfassessmentReading P52 Selfstudy 4b P54 Exam Practice RT part 4Preview P5558Listening Review Listening ① ② Additional Listening 語(yǔ) 音 文本Speaking Prepare P55 Speaking ① P57 Speaking ①Writing Preview P58 Writing ⑥44Bye ! Byebye!
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