【正文】 ObjectivesYou will be able toUnit 4b Public relations252。 talk about PR252。 practise reading for specific information.252。 practise listening for specific information. 252。 practise writing a formal letter of invitation. 252。 describe your duties and responsibilities. 3Unit overview? What is public relations? Listening 1 Responsibility of the PR or Marketing Department Vocabulary Match verbs with phrases Language focus Describing duties and responsibilities Speaking Talking about your own duties and responsibilities ? The benefits of good PR Listening 2 How Skoda changed public attitudes to the brand? Multiplechoice prehension questions Speaking How you and the public see your own panies?? Organising a PR event Reading Complete a schedule for anising a press launch Speaking Organise a press launch for a product of your choice Writing Write a formal letter of invitationUnit 4b Public relations4Vocabulary Preparationpublic imageadvertising campaignpany valuesdealershippointofsaleshowroommanufacturing plantimagepany imageuptodatesurvey [s?:39。vei] product launchpress coverage公眾形象廣告宣傳活動公司價值觀商品經(jīng)銷特許權(quán)，特許經(jīng)銷商銷售網(wǎng)點制造廠形象展示廳公司形象現(xiàn)代的調(diào)查產(chǎn)品發(fā)布報界對 … 的報道5Vocabulary Preparationcustomer satisfaction surveymotoring magazinedisplayvenue [39。venju:] invitationfreelance journalistinformation packsadvance preparationsenior executiveitinerary [ai39。tin?r?ri] briefmanagement staff顧客滿意程度調(diào)查汽車雜志陳列品地點邀請函預(yù)先準備高級主管自由撰稿人路線，旅程資料袋簡介管理人員Chapter 18 Public RelationsDefinition ? PR has been defined as the intentional, planned and sustained efforts to establish and maintain goodwill and mutual understanding between a pany and the public. ?公共關(guān)系是有意的，有計劃和持續(xù)的努力建立和保持公司和大眾的友好和相互理解。7CustomersEmployeesInvestorsGovernmentCommunitySuppliersTraditional PR Perspective169。 2022 McGrawHill Companies, Inc., McGrawHill/IrwinPublic Relations DepartmentBroadly:216。 Employees216。 Customers/clients216。 Business partners216。 Community216。 MediaNarrowly:? Media? Press? TV? Radio ? MagazinesRelated Activities and TasksChapter 18 Public RelationsRelated Activities and TasksWith employeesDiscussions and negotiations about remuneration and working conditionsDiscussions about career structures, promotion and trainingCommunications about managementemployee relationsremuneration 薪酬、報酬 remuneration package 薪酬福利條件；酬金方案Chapter 18 Public RelationsWith business partnersDiscussions about maintaining effective business relationshipsDiscussions about expanding current roles and business tiesSupplying leaflets, handbills, brochures and postersActivities in search of new working relationshipsRelated Activities and TasksChapter 18 Public RelationsWith the munityContributions to the welfare of the munityContacts with dignitaries in local public administration anizations and other businesses? Sponsorship for various activities and events of the munity? Open days and visits of the people in the munity to the pany’s premisesRelated Activities and TasksChapter 18 Public RelationsWith the mediaInterviews with reportersPreparation and