【正文】 The results of the survey made the evening news on the National TV.And that is the real enjoyment for me， seeing my ideas having a clear effect on the forward direction of the brand.在最近的一家消費者雜志舉辦的對汽車擁有者的調(diào)查中，斯柯達獲得了第一的名次。 所以，我們的責(zé)任是向汽車報界宣傳斯柯達的產(chǎn)品質(zhì)量。 ② Listen again and choose one letter for the correct answer.1. B 2. A 3. C 4. C 5. A 6. B 7. C 8. BKey sentences24But that was because of people’s misconceptions about the quality of central European engineering. So how did you go about municating this reality to the public?When we reentered the UK with the new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to pointofsale material in the showrooms.So, our job was to municate the quality of Skoda to the motoring press.但那是因為人們對中歐制造工藝的質(zhì)量有誤解 。 2021managedeal withprovidegivemaintainbuild the public relations strategythe press, TV and radiothe press and public with informationan accurate picture of the panygoodwill and understandinglongterm relationships管理公關(guān)策略 應(yīng)對報界 , 電視和電臺向報界和公眾提供信息 樹立良好的公司形象 維系一種友好關(guān)系，達成互相理解建立長期關(guān)系② Listen again. Match verbs with the phrases to describe the role of the PR Dept.What is public relations?Speaking22③ Work in pairs. Find out about your partner’s duties and responsibilities. The following phrases are useful for talking about responsibilities.描述工作任務(wù)和職責(zé)時最常用的表達My job is to …I’m responsible for …My job involves …In this job you have to …The benefits of good PRListening 2 23① Eilish explains how Skoda changed public attitudes to the brand when it was relaunched in the UK in 1995. before you listen, suggest how the pany achieved this. Then listen and check your answers.艾麗茜談斯柯達公司 1995年重新開張時是怎樣改變公眾態(tài)度的。? PR, on the other hand, it is more concerned with establishing and maintaining goodwill and understanding between the pany and its public.從另外一方面說，公關(guān)更關(guān)注公司與公眾之間建立并維系一種友好的理解。? the heart of the anization組織的核心 19Key sentences explanation? Our objective is to give an accurate picture of the pany, its brands and what it believes in.我們的目標是準確樹立公司的形象，公司品牌以及與公司理念有關(guān)的形象。? This means I’m responsible for dealing with the press, television and radio, as well as munications with the public and personnel in our UK dealerships. 這就是說，我的職責(zé)是負責(zé)應(yīng)對報界，電視和電臺，也負責(zé)與公眾以及與英國的特許經(jīng)銷商的溝通。 Community216。 Customers/clients216。 2022 McGrawHill Companies, Inc., McGrawHill/IrwinPublic Relations DepartmentBroadly:216。tin?r?ri] briefmanagement staff顧客滿意程度調(diào)查汽車雜志陳列品地點邀請函預(yù)先準備高級主管自由撰稿人路線，旅程資料袋簡介管理人員Chapter 18 Public RelationsDefinition ? PR has been defined as the intentional, planned and sustained efforts to establish and maintain goodwill and mutual understanding between a pany and the public. ?公共關(guān)系是有意的，有計劃和持續(xù)的努力建立和保持公司和大眾的友好和相互理解。vei] product launchpress coverage公眾形象廣告宣傳活動公司價值觀商品經(jīng)銷特許權(quán)，特許經(jīng)銷商銷售網(wǎng)點制造廠形象展示廳公司形象現(xiàn)代的調(diào)查產(chǎn)品發(fā)布報界對 … 的報道5Vocabulary Preparationcustomer satisfaction surveymotoring magazinedisplayvenue [39。 practise writing a formal letter of invitation. 252。 practise reading for specific information.252。ObjectivesYou will be able toUnit 4b Public relations252。 talk about PR252。 practise listening for specific information. 252。 describe your duties and responsibilities. 3Unit overview? What is public relations? Listening 1