【正文】 公司形象現(xiàn)代的調(diào)查產(chǎn)品發(fā)布報(bào)界對(duì) … 的報(bào)道5Vocabulary Preparationcustomer satisfaction surveymotoring magazinedisplayvenue [39。 2022 McGrawHill Companies, Inc., McGrawHill/IrwinPublic Relations DepartmentBroadly:216。 Community216。? the heart of the anization組織的核心 19Key sentences explanation? Our objective is to give an accurate picture of the pany, its brands and what it believes in.我們的目標(biāo)是準(zhǔn)確樹立公司的形象，公司品牌以及與公司理念有關(guān)的形象。 2021managedeal withprovidegivemaintainbuild the public relations strategythe press, TV and radiothe press and public with informationan accurate picture of the panygoodwill and understandinglongterm relationships管理公關(guān)策略 應(yīng)對(duì)報(bào)界 , 電視和電臺(tái)向報(bào)界和公眾提供信息 樹立良好的公司形象 維系一種友好關(guān)系，達(dá)成互相理解建立長(zhǎng)期關(guān)系② Listen again. Match verbs with the phrases to describe the role of the PR Dept.What is public relations?Speaking22③ Work in pairs. Find out about your partner’s duties and responsibilities. The following phrases are useful for talking about responsibilities.描述工作任務(wù)和職責(zé)時(shí)最常用的表達(dá)My job is to …I’m responsible for …My job involves …In this job you have to …The benefits of good PRListening 2 23① Eilish explains how Skoda changed public attitudes to the brand when it was relaunched in the UK in 1995. before you listen, suggest how the pany achieved this. Then listen and check your answers.艾麗茜談斯柯達(dá)公司 1995年重新開張時(shí)是怎樣改變公眾態(tài)度的。 所以，我們的責(zé)任是向汽車報(bào)界宣傳斯柯達(dá)的產(chǎn)品質(zhì)量。調(diào)查結(jié)果上了國(guó)內(nèi)電視臺(tái)的晚間新聞。Key sentences26It is down to me to sort out any problems, so when things go well, I really feel I’m making an important contribution to the success of the pany.安排由我負(fù)責(zé)處理各種問題，所以如果一切順利，我就感到自己的對(duì)公司的成功作出了很重要的貢獻(xiàn)。l散發(fā)小廣告?zhèn)鲉?，分發(fā)宣傳手冊(cè)或者發(fā)布新聞稿件都有助于建立公司形象。 create the image that attracts and retains clients.216。 Its marketing strategy helps to shape pany images.216。 adjust to the needs of the customers 29① Eilish anized the UK press launch of the Skoda Octavia in 1998. Complete her launch schedule on the opposite page with the tasks below.Organising a PR event Reading A. Ensuring all equipment, branding displays and paperwork etc. are transported to venue.B. Be available to answer questions on all aspects of products/ brands.C. Send out invitations and monitor replies.D. Send guests confirmed details of venue, dates, times and format.E. Choose and book venue.F. Ensure all guests have access to information/personel/products.G. Begin writing press information and designing information packs.30Reading UK Press Launch of Skoda OctaviaAdvance preparation34 months ahead? Set UK ‘on sale’ date.? Make sure launch date does not clash with other manufacturers.? (1)…? Decide on best event format for launch.? Decide on invitation list (target most important motoring magazines), national papers, major regional papers and freelance journalists).( E ) Choose and book venue.34 months aheadSet UK ‘on sale’ date 確定英國(guó)發(fā)售日期。Decide on best event format for launch。monitor v. 監(jiān)控? The nurse monitored the patient39。Vehicles arrive for preparation and running in. 汽車進(jìn)場(chǎng)準(zhǔn)備，試開。Send guests confirmed details of venue, dates, times and format. 把確定的活動(dòng)地點(diǎn)，日期，時(shí)間和活動(dòng)形式等各種細(xì)節(jié)送到發(fā)布會(huì)的來賓那里。s finalize the proposal. Prepare wele information and itineraries for guests. 準(zhǔn)備好歡迎信息和線路。 Text study38Organising a PR event Reading At the event? Ensure everything runs smoothly.? (6)…? (7)…? Enjoy yourself.( F ) Ensure all guests have